1996 Buick Skylark Olympic Gold Edition Sedan 4-door 3.1l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

GM mulling Chevy Cruze hatchback for US, Buick 'Panamera' among other new models

We've spoken at length previously about the fallacy of poor hatchback sales in the US, and with the runaway success of its Chevrolet Cruze sedan, it's somewhat unsurprising to hear that General Motors is rethinking its decision not to sell an overseas five-door variant in North America as it looks to plug a number of holes in its lineup. GM North American President Mark Reuss admitted during a media luncheon this week that not offering the model "... was a pre-bankruptcy planning mistake," says Forbes. With the next-generation model already well-along in development, it's likely that the current Cruze hatch (shown above) won't see US dealers.
Reuss admits not offering the model "was a pre-bankruptcy planning mistake"
In what must have been a far-reaching conversation, Reuss hinted at a number of new products for many GM brands, including "a much more beautiful Panamera" range-topper for Buick (which sounds a bit like the line of reasoning the TriShield brand has been pursuing with its Riviera concepts) and a "Ford Transit Connect-fighter" to supplant the recently announced badge-engineered Chevy City Express from Nissan.

2016 Buick Envision might be your first Chinese-built crossover

At the Detroit Auto Show, the new Envision crossover flips the traditional Buick paridigm on its head. We've been hearing for years about strong sales of the Buick brand in China, but now we'll see if North America is ready for a Chinese-built (but, as GM is very quick to point out, American-engineered) CUV. The Envision rides on the latest version of the Delta 2 platform that underpins many GM vehicles. It'll slot between the tiny Encore and the cavernous Enclave, which is a nice sweet spot for volume sales in the hot crossover market. Gas is cheap, and Americans are eating these vehicles up – in a market like this, does it really matter where the Envision was actually screwed together? The powertrain package is surprisingly compelling – perhaps there will be some life to the driving experience. Motivation is provided by a 252-horsepower turbo inline-four and a six-speed auto, and in a first for a Buick crossover, it'll feature the torque-steer fighting HiPer suspension, which splits up steering and suspension duties in a way that'll tidy up the front axle's manners under power. A few other neat tricks make it into the Envision, like active grille shutters to squeeze some extra efficiency out of the CUV, and available park assist. The 2016 Buick Envision goes on sale later this year. Buick Introduces Envision Luxury Crossover DETROIT – The 2016 Envision is an all-new luxury compact crossover with segment-challenging driving dynamics, advanced technology, connectivity and Buick's trademark interior acoustics. It is a global vehicle, designed from the ground up as a Buick luxury compact crossover. It goes on sale in the U.S. in the second quarter of 2016. "The all-new Buick Envision is a modern, confident and responsive luxury compact crossover that combines the brand's core characteristics with great performance features like our HiPer strut suspension," said Duncan Aldred, vice president of Buick.