1971 Buick Skylark 2 Door on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

GM recalling 250,000 SUVs over door electronics

After a door-fire investigation that dates back to February, the National Highway Traffic Safety Administration has officially announced a recall today that affects around 250,000 General Motors SUVs for a faulty driver's door module. The recall applies to the Buick Rainier, Chevrolet Trailblazer, GMC Envoy, Isuzu Ascender and Saab 9-7X from the 2006 and 2007 model years, as well as the 2006 Chevrolet Trailblazer EXT and GMC Envoy XL for vehicles sold and/or registered in the Snow Belt.
Road salt use in these midwestern and northern states can lead to corrosion of the driver's door module on these GMT360 and GMT370 vehicles, which allows water to come in contact with the circuit board. If shorted out, the vehicle's power door locks and power windows will not work, and could possibly lead to overheating and, in some circumstances, a fire. No official word on how many total vehicles caught on fire, but back in June, 28 fires had been reported to the government agency. A fix for the problem is still being worked out, but all affected vehicle owners will be notified by GM.
Scroll down for the official NHTSA statement.

Buick mulling more powerful Encore; diesel too

Looking to set itself apart in the mid-luxury segment, Buick is looking to introduce a diesel engine somewhere in its US lineup. And according to Edmunds, the two best chances of a diesel Buick rest with the Encore and Verano.
In both our First Drive and Review of the 2013 Encore, our chief complaint about the compact crossover was the the lack of power from the 138-horsepower turbo engine. Edmunds says that the recently introduced 1.6-liter four-cylinder engine (with both gas and diesel variants) from the Encore's overseas cousin, the Opel Mokka, could make its way into the Encore delivering the much-needed boost in power.
Then there's the Verano. As a close relative to the Chevy Cruze, which just added a diesel engine for 2014, the article speculates that a Verano Diesel might actually be the more "probably candidate" if and when Buick decides to add a diesel model to its portfolio. Either way, offering such an engine in one of its products could be a great way for Buick to differentiate itself from Cadillac and possibly even attract buyers from Volkswagen, Audi and Mercedes-Benz looking for a luxurious, fuel-efficient vehicle.