1970 Buick Gs 455 Convertible on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Pre-owned bargain alert: Buick Regal

For the past couple of years, Buick has been very aggressive in promoting short-term low-mileage leasing. The plan was to get people in the door to experience the new Buick. Once they realized Buicks are now sleek and full of Euro Chic, people might want to buy one. It's debatable if that plan worked, but one thing is for sure: There's a massive amount of low-mileage Buick Regals out there. The price of Regals is all over the map due to lease returns and dealers aggressively discounting 2015 models to get rid of them. But at the $17,500–20,000 range there are a good number of 2013 to 2015 Regals with under 15k miles for sale. The Regal might come with 2.0L Turbo or 2.4L Hybrid. The Hybrid is a bit slow; stick with the Turbo and drive with the traction control off. They all come moderately equipped with leather, heated seats, alloy wheels, and dual-zone climate control. If you have a little more cash to spend, go for the 2012/2013 Regal GS, which is based on the Opel Insignia OPC. The Regal GS comes with 270 horsepower and 295 lb-ft from a turbo engine and a HiPerStrut suspension to reduce torque steer. They all come standard with Brembo brakes, navigation, sunroof, and premium sound system, in automatic or manual. Just make sure you budget money in your savings to replace the front tires. Trust me on this. You can purchase a Camry or Accord with some equipment for under $20,000 with a bit more miles and years than the Regal. But ultimately the Regal feels more premium, drives better, and is less boring. Make the right choice and buy something unique.Related Video:

Buick's Velite 5 is a rebadged Chevy Volt for China

There's nary a mention of the famous Chevy Bowtie badge in Buick's press release for its new Velite 5. No shoutouts to the extended-range Volt, with which the Chinese-market Velite clearly borrows its hybrid gasoline/electric technology. But that's okay; to borrow an adage, if it looks like a duck, swims like a duck, and quacks like a duck, it's probably a duck. And, as you can see from the image above, the Buick Velite 5 is a duck Volt with a Tri-Shield badge. The Velite 5's 1.5-liter engine and lithium ion battery pack provide up to 466 miles of range, with the first 62 miles or so coming on battery power alone. That's more range than Chevy quotes for the Volt, so we're not sure what methodology Buick is using to calculate mileage. Still, even if it's more like the Volt's estimated range of 53 real-world miles, it would be enough for many Chinese drivers to avoid the gas station altogether. Buick showed off a Velite Concept late last year that doesn't appear to share much at all with this new Volt-based production model. But since the brand is promising more plug-ins and EVs in the coming years, we wouldn't be surprised to see further models carrying the Velite moniker, perhaps one based on the all-electric Chevy Bolt EV. Related Video: