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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Last-ever Buick Grand National heads to Barrett-Jackson auction

This 1987 Buick Grand National brought the curtains down on a heap of General Motors history. When this black beauty rolled down the line at 5 p.m. on December 11, 1987, it represented the end of manufacturing at GM's Pontiac Assembly Plant after 60 years building cars. This was the last car to sit on GM's G-Body platform, having supported legendary names like Monte Carlo, Cutlass Supreme, and Regal. And this was the last-ever Buick Grand National, a big coupe that in just five years on the market had helped make the Buick Regal lineup an object of sincere lust among enthusiasts. Powered by a 3.8-liter turbocharged and intercooled 3.8-liter V6, the engine made 245 horsepower and 355 pound-feet of torque. The only car above it in the lineup was the exceptionally rare GNX, which made 276 hp and 360 lb-ft. The Buick Grand National is headed to the Barrett-Jackson auction block in Scottsdale next month.    Louisiana resident Bob Colvin bought this car from the factory. The Drive spoke to Colvin, who explained that then-GM President Roger Smith told him he could have the penultimate Grand National, but Buick planned to put the last car on display. When Colvin arrived at the plant, though, Colvin said the plant manager told him, "I'm running this plant and you've gone through the effort to be here. It will be a real celebration," and got him the last car made. As proof, a GM film crew followed the car down the line, plant workers and two GM execs signed various parts of the engine, including current GM President Mark Reuss. The car comes with all of the autographs and signage the autoworkers created to go with the car, as well as the original window sticker. Colvin and his wife built an addition onto their house to display the car. Save for a trip to the Buick Centennial Celebration in 2003, the Buick has lived in its special place all its life and has just 33 miles on the odometer. Behind the new-car plastic that shrouds the interior, the only flaw appears to be a tiny crack in the steering wheel center cap where a bolt might have been overtorqued. The car is being offered with no reserve, the pre-sale estimate landing right around the $500,000 mark. That would about double recent auction sales for low-mileage GNX's this year, but there's every reason to believe this car's one-of-one place in history could get auction paddles waving. 

Buick confirms US-market Envision CUV to be built in China

As expected, the Buick Envision will come to the US market in 2016, and as rumored, it'll be GM's first product imported from the People's Republic. Buick confirmed the news today, while also releasing a number of technical details on the mid-size CUV, which has sold nearly 130,000 units in the Chinese domestic market in the first 11 months of 2015. When it arrives in US dealers next summer, the Envision will feature a 2.0-liter, turbocharged four-cylinder EcoTec four-cylinder. Good for an estimated 252 horsepower and 260 pound-feet of torque, the four-pot turbo is paired to a well-received six-speed Hydra-Matic 6T70 transmission. That's the same automatic gearbox that's offered in the turbocharged Regal and Regal GS and the current six-cylinder LaCrosse. The entire affair is underpinned by torque-steer-fighting HiPer strut front suspension, a crossover first for Buick, with a four-link setup in back. According to Buick, the Envision will also get the same Active Twin Clutch all-wheel-drive system being offered on the Cadillac XT5 and the new LaCrosse. Like the Chinese-market Envision, Buick is offering the USDM model with active grille shutters, LED running lights, LED taillights, heated front/rear seats, a heated steering wheel, 19-inch wheels, and a Bose stereo as standard. Buick also lists highlights like Active Noise Cancellation and an eight-inch IntelliLink infotainment system, although it's not clear whether these are standard features. There's no word on which auto show the Envision will debut at. Considering the timing, next month's Detroit Auto Show is a strong contender, although if Buick wanted to really drum up headlines ahead of its on-sale date next summer, it'd formally introduce its newest CUV in April, at the New York Auto Show. Either way, expect to see more of this handsome, Chinese-built CUV soon. Related Video: Buick Envision North American Market Fact Sheet 2015-12-04 The Buick Envision was designed, engineered and tested in Michigan as a world-class luxury crossover to challenge the world's best competition. It was awarded Motor Trend SUV of the Year in China and has 127,085 sales so far this year. When it goes on sale in 2016, it will play an important role in a crossover lineup that currently represents 60 percent of Buick sales in North America. It targets customers shopping between the Encore, the best-selling Buick in eight years, and the Enclave, which has continued to grow its customer base since its 2007 introduction.