Superior Buick Roadmaster Funeral Hearse 5.7l V8 White - No Reserve on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Opel Cascada is Europe's Buick convertible [w/video]

As we reported earlier, there has been much speculation regarding a Buick convertible of sorts. The most ringing endorsement of this conjecture comes today from General Motors Europe, as the new Opel Cascada has debuted on the interwebs. Opel calls the four-passenger Cascada an "athletic, glamorous midsize convertible." With a length of 4,697mm (185 in.), the Cascada is as long as an Audi A5, to which GM has said it would be slightly larger.
The Cascada, which is Spanish for waterfall, features a cloth convertible top that retracts in 17 seconds and at speeds up to 50 km/h (31 mph). The Cascada features a 1.4-liter turbo gas engine, 2.0-liter turbodiesel with 165 horsepower and a range-topping 1.6-liter turbocharged Ecotec engine that puts out 170 horsepower and 280 Nm (207 lb-ft). Power is sent through either a six-speed manual or six-speed automatic transmission.
According to GM, the Cascada will also come rife with luxury and tech features. In addition to adaptive forward lighting and ergonomic heated front seats, the convertible will feature Opel Eye, which is a front camera that can recognize traffic signs and incorporates lane departure warning and forward collision alert.

Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video: