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Buick struggling to keep up with Encore demand

Buick is having a hard time keeping up with demand for its all-new Encore mini-CUV, according to a report from Automotive News. The stylish, lifted five-door went on sale in January, but dealers have reported that supplies have dwindled after the initial high demand, taking the proverbial "wind out of the sails."
General Motors admits that it underestimated demand for the diminutive Buick, which is built in Korea and sold as the Opel Mokka in Europe, where it's also seen success. Buick spokesperson Nick Richards told AN, "We increased production, so there have been a lot more landing within the last month."
Buick has done a booming business, though, even with its limited supply of Encores. With over 12,000 units sold in the first half of 2013, the small CUV is on pace to annihilate industry analysts' estimates, which predicted no more than 18,500 units in 2013. We're not entirely surprised. When we first drove the Encore late last year, Autoblog professed that we had no idea how sales would turn out, as the Encore wasn't really entering into an established segment. Even so, wefound a surprising amount to like in the Encore, enough that we "wouldn't bet against it" being a major success.

NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video:

Top-of-the-line 2018 Buick Regal TourX costs $43,795

Buick has unveiled an online configurator for the 2018 Regal TourX wagon, and it shows that picking the full suite of premium options puts the sport wagon at $43,795. That prices it under its Regal GS Sportback sibling and competitors like the Volvo V60 Cross Country and Audi A4 Allroad. The luxury hatchback starts at $29,995 and is available in three trim options: TourX 1SV, Preferred ($33,575) and Essence ($35,945). All are powered by a 2.0-liter turbocharged four-cylinder engine that puts out 250 horsepower and 295 pound-feet of torque and drives an eight-speed automatic transmission. Intelligent all-wheel-drive with active twin-clutch, start-stop technology and 18-inch painted aluminum wheels are also standard. There are eight exterior color options, including Sport Red and Summit White for no extra charge, and two options for the interior at no extra charge. Driver Confidence package options come with things like LED headlamps, 4-way lumbar seat adjuster and rear park assist for $1,725, and various driver-assist technologies including adaptive cruise control and forward collision alert for an additional $1,190. A panoramic moonroof will set you back $1,200. At 73.5 cubic feet with the second-row seats folded down, Buick says the TourX boasts more overall cargo space than the Subaru Outback, Volvo V60 Cross Country, Audi A4 Allroad and BMW 3-series Sport Wagon. The rear hatch area offers 32.7 cubic feet with the seats up.Related Video: