1996 Buick Roadmaster Wagon All Original No Reserve on 2040-cars

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Trademarks indicate Buick Regal wagon could be on the way

American wagon fans have been waiting for General Motors to import a Buick-badged version of the Opel Insignia Sports Tourer since the current Insignia-based Regal hit dealers. If a new patent filing is any indication, that day could be coming soon. Then again, it might not mean anything. AutoGuide reports that Buick has filed two trademarks with the US Patent and Trademark Office for "Motor land vehicles, namely automobiles." You can see the trademarks for "Tourx" and "Regal Tourx" here and here. "Tour" smacks of wagon models, while the "x" – for all-wheel drive – makes us wonder if maybe we'll be seeing a rebadged version of the high-riding Opel Insignia Country Tourer (shown above). This isn't the first time Buick has stoked the hopes of US wagon fans, though. Earlier this year, trademarks were filed for the "Regal Sport Touring," a name that's very close to the Euro-market wagon's title. In fact, that trademark had the same description as the Tourx/Regal Tourx filings. As we've established before, automakers file trademarks all the time. It's far from a guarantee that anything will come of such trademarked names. Still, two wagon-ish filings with the USPTO from Buick in under a year makes it seem like there's at least someone at the Trishield brand that's campaigning for a long-roof Regal. Fight the good fight, friend. Related Video:

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

Buick shows off new Ultra Luxury Interior for LaCrosse

The options sheet of the 2014 Buick LaCrosse gets all kinds of fancy with the addition of the Ultra Luxury Interior. Pointing its Tri-Shield logo at the world of haute luxury, the cabin treatment combines sangria leather with ebony accents, shadow tamo ash wood trim and a microsuede headliner to "drive fashion forward."
You'll need to start with LaCrosse models with the 3.6-liter V6 and either the Leather, Premium or Premium II trims to go all Brioni and Buckingham on the cabin, and the privilege package will run you $2,495. We're told that you won't find such contrasting hues anywhere else in the class, though, and that kind of exclusivity might make any price a bargain.
You can find more information on the Ultra Luxury Interior in the press release below, along with some intensely fashion-foward gobbledygook.