1994 - Buick Roadmaster on 2040-cars

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2014 Buick Regal GS AWD

"This is just silly," I said as I laughed my way sideways around the icy track at Circuit ICAR, a racecourse, drag strip and kart track at the Montreal-Mirabel International Airport in Quebec. It wasn't the activity that had me cracking up, though. After all, winter driving experiences aren't uncommon in this business.
No, in this particular case, it was the car that had me chuckling. I wasn't in a mad hot hatch or a rally-derived rocket - I was in a Buick. The 2014 Regal GS, to be more precise. Somehow, despite its recent product renaissance (not to mention its distant - yet storied - history of performance models), I was having a hard time believing that this attractive, turbocharged, all-wheel-drive sedan sliding around the Great White North could possibly be wearing a Tri-Shield badge on its nose.
But it was, and slide about it did. While having access to a vehicle in this setting is fairly rare, what's rarer is the fact that I've had so much exposure to it. In Mr. Ewing's recent Volkswagen Golf R drive story, for instance, his ice capades were his first experience with the new model. In my case, though, I was lucky enough to first test the refreshed Regal GS for a week back in December before flying to Quebec to drive it on the snowy, icy, winding roads of Canada's most fiercely independent province and on the track at Mirabel.

2017 Buick LaCrosse First Drive

The 2017 Buick LaCrosse seems destined to never get the credit it deserves. It's bound to be dismissed as just another full-size sedan relic, ignored by those who habitually visit their Lexus dealer every few years for a new ES. This new LaCrosse will inevitably be overshadowed in the Buick showroom by SUVs and never fully appreciated by the majority of its buyers who simply want a big, comfy, and quiet car. That destiny would be a shame. The completely redesigned LaCrosse is now a legitimate luxury car, not because advertisements say it is, but for the way it drives, the way it looks, and the way it cossets you inside. The former is really the most impressive, since it's also the most surprising. During the LaCrosse press launch in Portland, Oregon, Buick boasted how comfortable and exceedingly quiet the car is, and indeed, it isolates road imperfections and allows for a pair of low talkers to converse in subdued tones. The big Buick sedan's low-effort steering will also satisfy the nice-and-easy tastes of most drivers. The best way to describe driving the LaCrosse is "unwaveringly pleasant." Yet, during that pleasant drive, road dips and mid-corner undulations don't make the comfort-tuned suspension bob and bound like its competitors might. Its body control and generally planted nature encourage speeds and confidence to creep ever so higher through successive sweeping corners on Oregon's densely forested Mist-Clatskanie Highway. Even that low-effort steering demonstrates precision, linearity, and just enough feedback to further spur on such a pace. This unexpected capability is best observed on cars equipped with the optional 20-inch wheels, which supplant the standard 18s and, more importantly, bring with them Continuous Damping Control (CDC) and GM's HiPer Strut front suspension, which is designed to quell torque steer and further improve cornering grip. You don't even have to engage CDC's firmer Sport mode to appreciate the LaCrosse's surprisingly sharp road manners. "We unleashed the engineers," chief engineer Jeffrey Yanssens said after our test drive. "I told them, 'I don't care how much it costs. I want you to know your system and I want your system to be the best it can be. What do you have to do to make that happen and what can I do to enable you to make that happen?'" Yanssens is honest and clearly proud of his team's work.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")