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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

2022 Buick Encore starts at $25,795

The Buick Encore entered the market here for the 2013 model year, its combination of solid, practical, and premium-ish content working well enough to increase sales by about 10% every year until 2019. The shine on that first-year model was such that it was recently voted one of the best used-car buys under $10,000. Still in its first generation, the Encore soldiers into the 2022 model year with a few small changes. The biggest update for the 2022 Encore is a newer 1.4-liter four-cylinder engine with more power. The previous unit produced 138 horsepower and 148 pound-feet of torque; the new 1.4 will unleash 155 hp and 177 lb-ft. That engine will only be available on the Preferred trim — which is the only one left. In 2018, the Encore came in six flavors. Whittling reduced that to a base model and a Preferred model for 2021, and for next year the base departs. Also (kind of) under the hood, an electric heater and defroster replace the traditional heater core system, for faster toasties in cold climes.  The only change outside is the addition of an exterior temperature sensor. Inside, the eight-inch infotainment touchscreen shrinks to become a seven-inch touchscreen. The passenger's seatback will no longer fold flat, so Buick took the opportunity to add a seatback map pocket to the shotgun position. Buick will charge $25,795 for the 2022 Encore, that figure including the $1,195 destination charge. It's the same price as the 2021 Encore Preferred.  The continued paring of the lineup suggests GM is ready to wind the model down now that the tiny-bit-larger and more profitable Encore GX is killing the Encore in the sales race. Through the end of September, the Encore is down on its 2020 sales volume in the U.S. by about half, whereas the Encore GX has more than doubled its 2020 sales so far this year. Automotive News reported that the Encore will quit the U.S. market in 2023 without a replacement as the automaker digs into its electric efforts. GM Authority believes there's a chance the new-generation Encore sold in China could come here. 

2018 Buick Regal GS : The 310-hp American hot hatch

Buick has spent the last decade shredding its perception as the low-level luxury vehicle for geriatrics, but the brand hasn't always been associated with that crowd. In fact, ask some enthusiasts and you'll hear about the GM 3800 series engines, IndyCar racing, and the mythical GS and GNX. In that high-octane theme, GM pulled back the curtain on the all-new, all-wheel drive, 310-horsepower 2018 Buick Regal GS Wednesday morning in Milford, MI. The GS is basically a sport-tuned version of the all-new Buick Regal. We've seen the standard and high-riding wagon variants, but this is our first look at what's likely to be the enthusiast pick. The Regal GS uses the five-door sportback bodystyle from the standard car (though a GS version of the TourX would be awesome), swiped from GM's soon-to-be former German division, Opel. While a number of automakers are downsizing engines, Buick is soldiering on with its tried and true naturally aspirated 3.6-liter V6, in this guise making 310 horsepower and 282 lb-ft of torque. Power is sent to all four wheels through a nine-speed automatic. The all-wheel drive system uses a twin-clutch setup and has been tuned specifically for the GS. The Regal GS makes more power than both the Acura TLX A-Spec (290 horsepower) and the Lexus IS350 F-Sport (306 horsepower). The V6 features both cylinder deactivation and auto stop/start for better fuel economy. The fully independent suspension uses the second-gen Continuous Damping Control (CDC), capable of 500 adjustments per second. Selectable modes allow the driver to tailor the car to fit the situation. Large Brembo front brakes are surrounded by standard 19-inch wheels and tires. The exterior gets a few styling changes like a sporty front and rear fascias, a small rear spoiler, and plenty of GS badges. Inside, the Regal GS gets unique sport seats with integrated headrests and adjustable lumbar and thigh bolsters. They even come standard with heating, ventilation, and massaging functions. The driver faces a GS badged flat-bottom steering wheel and GS-specific pedals. A full-color heads-up display is optional. Available safety features include front pedestrian braking, lane keep assist with lane departure warnings, forward collision alert, automatic emergency braking, and adaptive cruise control. The real key for the success of the Regal GS could be pricing.