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Buick Encore production increased to lift supply by 50%

Trying to zero in on the Buick Encore leads us to the conclusion that the only place it really fits is in buyers' driveways. Every member of its so-called competitive set – we've read everything from the Ford C-Max to the Nissan Juke to the Volkswagen Tiguan to the BMW X1 – is so different in small yet fundamental ways that the Encore neatly slinks between them all, and with 48,892 sales in 2014, it doesn't stop slinking until it reaches consumer garages. That success, and preparation for the aggrandizing of the compact CUV segment, is why General Motors is upping production for the US market by 50 percent. Analysts keep predicting there will be more shoppers for tiny crossovers, and that's why those that don't have them are getting them. Yet the Encore came out in 2013 before people realized the power of the segment, and it has substantially out-performed GM and observer expectations: analysts predicted 18,500 US sales in 2013 and 25,000 in 2015; in 2013 we wrote, "We admit it. We have no earthly idea how this whole thing is going to shake out." It shook out 31,046 sales in 2013, puffing that number up by more than 50 percent last year. GM thinks that this year it will it will go from Buick's third-best-selling vehicle to its best-selling vehicle. GM wants that to continue, what with the Honda HR-V, Jeep Renegade, and Mazda CX-3 on the way. Dealers say they'd sell more if they could get them, and the four-month lead time at the moment between a dealer ordering and taking delivery – about double the normal time – creates a handicap. Plants in Mexico, Korea, and Spain will hive off production to bolster US inventory to keep the "downsizing empty nesters" who love it, happy. Seeing as the coming competition is falls meaningfully outside the Buick's combination of traits, there's a chance its popular tale can continue.

Buick mulling more powerful Encore; diesel too

Looking to set itself apart in the mid-luxury segment, Buick is looking to introduce a diesel engine somewhere in its US lineup. And according to Edmunds, the two best chances of a diesel Buick rest with the Encore and Verano.
In both our First Drive and Review of the 2013 Encore, our chief complaint about the compact crossover was the the lack of power from the 138-horsepower turbo engine. Edmunds says that the recently introduced 1.6-liter four-cylinder engine (with both gas and diesel variants) from the Encore's overseas cousin, the Opel Mokka, could make its way into the Encore delivering the much-needed boost in power.
Then there's the Verano. As a close relative to the Chevy Cruze, which just added a diesel engine for 2014, the article speculates that a Verano Diesel might actually be the more "probably candidate" if and when Buick decides to add a diesel model to its portfolio. Either way, offering such an engine in one of its products could be a great way for Buick to differentiate itself from Cadillac and possibly even attract buyers from Volkswagen, Audi and Mercedes-Benz looking for a luxurious, fuel-efficient vehicle.

Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.