55 Buick Riviera Hard Top on 2040-cars

Auto blog

Junkyard Gem: 1978 Buick Electra 225

The Buick Electra was a big, plush, dignified land yacht for the 1959 through 1976 model years, but certain events in the middle 1970s, coupled with increasing sales of imported cars, convinced The General that a weight-loss program would help Electra sales. For the 1977 model year, the big Buick became 11 inches shorter and shed close to 900 pounds. Sales took off. Most of these cars are gone now, but I was able to find this faded '78 in a San Francisco Bay Area self-service yard a few weeks back. Just to be clear, the Buick Electra in the iconic Sir Mix-a-Lot video, My Hooptie, is a 1969 model. That car was much bigger and more powerful than today's Junkyard Gem. This car has the optional Oldsmobile 403-cubic-inch V8 engine under the hood, which was good for 185 horsepower and 320 pound-feet of torque. This is the same type of engine that was badged as a 6.6-liter plant in the Pontiac Firebird Trans Am of Smokey and the Bandit fame, and GM's mix-and-match games with engines from different divisions went on to cause great disgruntlement among buyers who wanted a Buick engine in a Buick. The silver-faced gauges were pretty cool-looking by late-1970s standards. The interior is standard-issue Detroit luxury car for the era: much vinyl, many molded-in fake stitches, plenty of not-trying-very-hard-to-look-real "wood." These cars rode very comfortably and looked sharp, so who cared if the interiors were plasticky? According to Glenn Ford, the '78 Electra carried on an ancient tradition of Buick luxury. Related Video:

Buick Velite 6 MAV is the brand's first all-electric vehicle

Buick is making a big splash at the 2019 Shanghai Motor Show. It just debuted the brand's first all-electric vehicle, dubbed the Velite 6 MAV, which is a production version of the concept we saw a year ago. The vehicle is reportedly built on a new platform GM developed with China's SAIC and will be sold in China. This platform uses a "new-generation pure electric drive system," but it's not based on the new electric vehicle platform GM said is going to underpin new electric cars in the U.S. starting in 2021. Consumers may not want it here anyways. The electric motor makes 114 horsepower and 188 pound-feet of torque. It has a "city" electric driving range of 187 miles, but Buick doesn't quote any numbers as they would pertain to our EPA rating system. That's plenty of range for most folks, but the lack of power would be a tough sell here. Buick calls this thing an MAV, which stands for multi-activity vehicle. It's tough to put a car type on it, because it borrows elements from several different styles. We'll just distill it to a mash-up between a wagon and a crossover, sort of like the Subaru Outback. At least it appears utilitarian. Buick says that it costs about $25,000 after all the Chinese government subsidies for an electric vehicle have been applied. The goal here is to give the Buick-hungry Chinese market an electric option, and this doesn't look half bad. GM is even entering into a car-sharing venture to deploy 5,000 Velite 6s with EVCARD (car sharing company) into strategic areas. Those will reportedly be put into operation on April 28 this year.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness