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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

How to hack a Buick Regal with CarKnow

If you own an Apple iPhone or Android device, perhaps you've been tempted to jailbreak or root it. This process gives you access to the the software's code, and can be used to make minor or drastic changes to its operating system. CarKnow, a company in Boston, is working applying a similar concept to the automobile.
Translogic recently took a look inside CarKnow to see just how it can tweak the computers inside a car and what sort of things can be done. As our transportation tech sister site explains, CarKnow basically created a digital duplicate of their Buick Regal in the cloud, while harvesting data generated to create custom apps and infiltrate the deepest function of their test car.
And before you freak out about people maliciously taking over your car, CarKnow's founder, Josh Siegel, stresses that it isn't quite so easy as driving up alongside someone. Take a look at the full video below to see just what it's like to jailbreak a car.

Buick unveils new Verano hatchback in Guangzhou

This is a Buick Verano. We know, it doesn't look like a Verano – or at least not the version we get here. In fact it looks more like the new Opel Astra with a Buick grille. Which makes sense, because that's pretty much what it is. The vehicle you're looking at is the new Buick Verano Hatchback, unveiled just days ago at the Guangzhou Motor Show in China – arguably the only market that matters as much to the brand as the United States. Like the sedan revealed this past April in Shanghai, the hatchback is a newer model than the US-market version, based on the new Opel Astra, but with that signature waterfall grille. Otherwise, it looks virtually identical to the version sold as an Opel in Europe and a Vauxhall in the UK. Buick will be offering two versions of the Verano hatch in China. The base model pairs a 1.5-liter inline four good for 117 horsepower and 108 pound-feet of torque to a six-speed dual-clutch transmission. The sportier Verano GS packs a more potent version of the same engine, rated at 166 hp and 184 pound-feet and paired to a seven-speed DSG. That's enough to propel it to 62 in 8.8 seconds, but displacing less than 1.6 liters, both versions come in under the Chinese tax threshold so they're taxed 50-percent less. Between the Verano and Astra, we've now seen this new model in three different body-styles being sold in markets around the world. The sedans, hatchbacks, and wagons seem to be proliferating like so many jackrabbits, but keep hopping away just out of reach. So here's hoping that the next leap it takes will be to US showrooms. Related Video: Buick Launches Verano Hatchback and Verano GS Priced from RMB 145,900 to RMB 205,900 2015-11-18 Guangzhou – Buick launched the new Verano Hatchback and Verano GS this evening in Guangzhou, China. The five variants of the two newest members of the Verano family are priced from RMB 145,900 to RMB 205,900. Buick's 740 dealerships across China have begun accepting pre-orders. The new Verano models have trendy, sporty styling along with European car-like handling, premium interiors and advanced technology. They are targeted at younger trend-setting consumers who are looking for a driving experience that is "born with sportiness." Stylish and sporty exterior The Verano Hatchback and Verano GS have adopted Buick's latest design language for sport sedans. The brand's signature waterfall grille has taken on a creative frameless design, with a newly added piano black finish.