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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

GM applies for 'Enspire' trademark for the second time

When we wrote about the Buick Enspire concept debut in China earlier this year, we said "we wouldn't be surprised to see either an all-new crossover, or a redesigned current model, sporting the designs seen on this concept." Now it appears General Motors might be planning to go with Option A. GM Authority discovered a trademark application for the name "Enspire," to be applied to "Automobiles, excluding motor homes." This is the second time GM filed for the name, the first being in 2015. As always, applications don't mean certainties. However, we know Buick has a range of new models in development, it's losing the LaCrosse sedan and its crossovers sell quite well. If there's to be a new vehicle called Enspire, it shouldn't be hard to guess what kind it would be. GMA's previous investigations picked up clues that there'll be two new Buick crossovers, one about the size of the China-sourced Envision and sitting on the E2 platform that supports the Cadillac XT4, Chevrolet Malibu, and Buick Regal. Based on data in an IHS Automotive document, the site said the putative Enspire's platform code is E2UB, the U for utility vehicle, the B for Buick. The other crossover would sit above an Envision, below the Enclave, on the short-wheelbase C1 platform employed by the Cadillac XT5. We can probably take the Enspire concept's design cues as a preview of the future, if not its electric drivetrain. Designers carved the wide, formidable stance with curved and elongated versions of traditional Buick brand cues, such as the grille crossbar stretching into the headlights. A futuristic, art-filled and screen-heavy interior contrasts with genuine wood, and is probably best not to look at because Buick couldn't bring anything like it to production. The electric drivetrain included a 550-horsepower electric motor and enough battery to power a 370-mile range. Those figures seem a little outlandish given the potential price tag and the Buick badge. Besides, GM has other plans for a dedicated EV powertrain in development that should bow around 2021, and a Buick EV based on the Chevrolet Bolt's BEV II architecture. As such, a conventional powertrain seems more likely for an Enspire crossover, at least initially. The same IHS Automotive document said the E2UB vehicle would go into production in Shanghai in late 2019.

Buick Envision Plus is a seven-seater tweener developed for China

Buick has filled the gap separating the Envision and the Enclave with a new crossover named Envision Plus. Launched at the Shanghai auto show, the three-row people-mover is scheduled to go on sale in China later in 2021. The plus-sized Envision stretches 190.7 inches long, 74.1 inches wide, and 66.7 inches tall, figures that make it around eight inches longer and two inches taller than the regular Envision. It's also a full 14 inches shorter, four inches narrower, and three inches lower than the Enclave, which is the biggest crossover in the Buick range. Designers didn't settle for stretching the Envision's wheelbase. They gave the Plus a more upright front end characterized by a taller grille, a flatter and longer roofline, and a redesigned rear end accented by a strip of bright trim that connects the lights. Only photos of the upscale Avenir trim (shown above) have been published so far. Images of the cabin are not available yet. We expect the Plus offers an interior close to the standard Envision's — from the driver's point of view, at least. The biggest difference is that the longer Envision lives up to its name by letting motorists take more gear or kids along for the ride thanks to a more spacious trunk and third-row seats. Power for the Envision Plus comes from a turbocharged, 2.0-liter EcoTec four-cylinder engine fitted with 48-volt mild-hybrid technology. Bolted to a nine-speed automatic transmission, the turbo-four is the same basic engine found in the American-spec Envision, where it develops 228 horsepower and 258 pound-feet of torque, but figures for the Plus weren't released. Front- and all-wheel-drive models will presumably be available. Buick will release pricing information closer to the model's on-sale date. As of writing, the Envision Plus has only been announced for China, where it will be built, but unverified reports claim it will arrive in American showrooms before the end of 2021. We've reached out to the company, and we'll update this story if we learn more. 2021 Buick Verano Pro GS View 5 Photos What else did Buick show in Shanghai? Buick no longer sells sedans in America, but it remains present in that segment on the Chinese market. In addition to the Envision Plus, it unveiled a model named Verano Pro developed specifically for China, built locally, and aimed at relatively young buyers. At launch, motorists will be asked to choose between the regular sedan and a sportier-looking variant that wears the storied GS emblem.