1968 Buick Riviera on 2040-cars

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Cadillac, Buick and Chevy decisions impacted by worries abroad

European Concerns Drive GM, But Beware Of The French Connection
GM's bid to rationalize Europe will impact the products that will be offered domestically.
It seems that Europe is defining the future of General Motors more so than its home North American market. Having axed Saturn, Pontiac and Hummer, GM has done a fairly good job of repositioning its remaining four divisions, Cadillac, Chevrolet, Buick and GMC. Cadillac carries the luxury banner. Chevrolet is aimed at the masses with cars and trucks along with a nod to performance thanks to Camaro and Corvette. Buick bridges the premium gap between Chevy and Cadillac, while GMC offers a hardcore work/upscale proposition.

Junkyard Gem: 1985 Buick Somerset Regal Limited

The Oldsmobile, Buick and Cadillac divisions of The General's mighty army got serious about their attempts to compete with futuristic and stylish German and Japanese coupes during the second half of the 1980s, with cars such as the Cadillac Allante, Oldsmobile Toronado Trofeo, and Buick Reatta. They featured edgy styling, wild digital dashes, and other interesting gadgetry. Before them, however, came the Buick Somerset. Built for the 1985 through 1987 model years, only the '85s were badged as Somerset Regals. Here's one of those ultra-rare cars, spotted in a San Francisco Bay Area self-service wrecking yard. This badging confused many Buick shoppers at the time, because the 1985 Regal was a "traditional" midsize rear-wheel-drive car, based on the increasingly antiquated G-Body platform, and the Somerset Regal was an N-Body front-wheel-drive compact. For 1985 and 1986, the car became the Buick Somerset. The interior is your standard Whorehouse Red velour, a theme used by everybody from Nissan to Chrysler during the 1985-1995 period. This cloth looks pretty nice for a car from sunny California. Digital dashes became very trendy during this period, with Mitsubishi, Subaru, Nissan, and even Toyota getting into the act during the first part of the decade, and everyone else jumping on the bandwagon a bit later. The radio face went into this weird pod perched over the HVAC controls, which looked like something from the Mars Base and made aftermarket audio-system installation nearly impossible. The factory cassette deck, if desired, had to go elsewhere in the console. The base engine in the Somerset Regal was the decidedly un-European Iron Duke four-cylinder with 92 horsepower, but this car has the optional 120-horse 3.0-liter V6. In theory, a 5-speed manual transmission was available, but I'm guessing that the quantity of so-equipped Somerset Regals was numbered in the high dozens. There's plenty of hard red plastic and fake wood inside, of course. Base price on a V6 Somerset Regal Limited came to $10,026 (about $24,000 in 2018 dollars). Meanwhile, a Pontiac Grand Am LE with the 3.0 V6 was nearly the same car and listed at $8,970. If you wanted even crazier electronics and an interior that looked like something out of a jet fighter, the 1985 Subaru XT GL had a $9,899 price tag. Give me savvy. Give me cool. Give me a car that breaks all the rules. Give me the look. Give me the feel. Give me the magic. Give me the wheel.

2016 Buick Regal prices slashed

The Buick Regal is getting an aggressive price cut for the 2016 model year to keep pace in a crossover-centric world and its own hyper-competitive midsize sedan segment. The 2016 Buick Regal GS now starts at $35,915, after a $925 destination charge, which amounts to a $3,320 price cut compared to 2015. There's no de-contenting associated with the cost decreases either, and the vehicles are now available with Apple CarPlay. The lower prices follow through much of the lineup. The 1SP Premium model sees a $2,535 savings at $33,415 after destination; the 1SL trim falls $1,000 to $30,840; and the 1SV maintains at $28,915. The decision to make these cuts is meant to better position the midsize sedan against its rivals. "We know consumer sentiment towards sedans has decreased," Buick spokesperson Nick Richards said to Autoblog. CUVs like the company's own Encore are where buyers are moving. "Repositioning the Regal to more aggressively compete in the midsize sedan segment is the first of many steps we are taking in advance of next year's product offensive," Buick sales vice president Duncan Aldred said in a letter to dealers, according to USA Today. The decision probably couldn't have come at a better time because the Regal has suffered so far in 2015. Through July, the company has delivered 10,928 of them, down a significant 19.3 percent from the same period last year. A recent study also found that the model was among the most likely in the US to be sold after just one year of ownership.