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Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.

Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

Meet the Buick Velite 7, the Chevy Bolt's Chinese cousin

The Buick Velite 7 has officially been revealed after having been leaked and spied a few months ago. The name derives from Buick's line of electrified models it sells in China, of course the design shows it's most closely related to the Chevy Bolt EV. Buick hasn't revealed many details about it, and only one photo, but we do get to see it and we also have a range estimate. The range estimate is 500 kilometers on the NEDC cycle, which translates to 311 miles. That's actually less than the NEDC estimate for the Bolt EV, which is 565 kilometers or 351 miles, which increased for the 2020 model year from 520 kilometers or 323 miles. Of course NEDC figures tend to be much higher than EPA numbers, which rated the current Bolt EV at 259 miles and the previous version at 238. As such, we would expect this Buick to have an EPA range closer to 210 to 220 miles. We don't know what resulted in the lower range, but it could have something to do with additional weight or slightly worse aerodynamics. It could be both. Design-wise, the Buick is clearly based on the Bolt, but has a more aggressive front bumper and a trendy partially floating roof. It also seems to have a slightly boxier, taller profile, mainly because of the nose. Buick hasn't released any other details about the crossover, preferring to save them for the car's launch later this year. Since it seems so closely related to the Bolt, it probably has the same drivetrain: a single electric motor sending 200 horsepower and 266 pound-feet of torque to the front wheels via a single-speed transmission. Related Video: