2014 Buick Regal Turbo/e-assist Premium I on 2040-cars

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Buick Cascada will start at $33,990

The Buick Cascada goes on sale early next year, bringing open-air motoring to the brand in the US for the first time in 25 years, and you'll need $33,990 to buy the standard model. Notice there's no asterisk after that price in the headline, because $33,990 includes the destination charge. Buick compares this convertible with the $37,525 Audi A3 droptop, noting that the 200-horsepower Cascada has 30 more hp, navigation and heated front seats as standard, eight-way power seats instead of four-way, 20-inch wheels instead of 17-inchers, and a heated steering wheel. The Cascada in Premium trim will run $36,990 and add forward collision alert and lane departure warning, auto headlights, park assist front and back, rain-sensing wipers, and two air deflectors. Quite a few of you have commented that it would be great if Buick could price the Cascada where the defunct Chrysler 200 Convertible used to live, and it's in the neighborhood. The 2014 200 S convertible was the top of the line in the model's last year, came with a 283-hp, 3.6-liter V6, and started at $33,445 before destination. It lacked the features, refinement, and looks of the Cascada, and that thirsty V6 got you gas mileage of 14 highway, 21 city. The soon-to-depart Volkswagen Eos, which also comes up frequently in Comments, starts at $32,860 after destination. If Buick kept the suspension tuning engaging, this could be really good. There's a press release below with more info. Your browser does not support iframes. Buick Cascada Priced at $33,990 Well-equipped convertible offers high levels of standard content, technology DETROIT, 2015-09-23 – The top-down driving experience of the 2016 Cascada – Buick's first convertible offered in the United States in 25 years – is priced at $33,990. When it goes on sale early next year, the Cascada will offer more standard content, a more powerful standard engine and a lower starting price than the Audi A3 Cabriolet. "Cascada expands Buick's lineup with a uniquely fun and personal driving experience," said Duncan Aldred, vice president of Buick. "With a lower price than key competitors, it also promises to shake up the segment – and look good doing it." The 2016 Cascada – designed from the ground up as a convertible – comes well-equipped in a 2+2 configuration, with room for four adults.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Restyled 2014 Buick Regal adds AWD, Regal GS loses power

Although the current Buick Regal hasn't even been on the market for very long, General Motors is using the New York Auto Show to unveil an updated version of the sedan in a similar fashion to what we saw yesterday with the 2014 LaCrosse. Like the LaCrosse, all 2014 Regal models will be getting a new look both for the exterior and interior design, but the big news takes place under the sedan's skin.
Except for the base Regal eAssist, the Regal Turbo and Regal GS will both be adding the benefit of all-wheel drive, but there is no word as to how much weight this system will add to each car's curb weight. The Regal Turbo's 2.0-liter turbocharged four-cylinder has received a decent bump in output from 220 horsepower and 260 pound-feet of torque to 259 hp and 295 lb-ft; unfortunately, these same figures are carried over to the Regal GS, which means that car drops from 270 hp. Both turbocharged models (Regal Turbo and Regal GS) will now be offered with all-wheel drive and the ability of sending more than 90 percent of the engine's torque to the rear wheels.
In terms of styling, the 2014 Regal gets similar styling changes found on the updated Enclave and LaCrosse, including reworked fascias, scalloped headlights and a full-width chrome strip spanning between the new LED taillights. Inside, key changes were made to the Regal's cabin technology, such as the instrument gauge cluster and infotainment system. On the Regal and Regal Turbo, a new 4.2-inch color display is available for drivers to see information for the vehicle, navigation and audio systems, but the Regal GS' cabin is slightly different with an eight-inch configurable gauge display. One of the best changes may be the overall reduction in buttons on the center stack, creating a cleaner-looking and easier-to-use cabin.