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Buick resurrects the Electra nameplate on a science fiction-like electric concept

Buick plans to broaden its range of electric cars in the coming years, and it still owns the rights to the heritage-laced Electra nameplate, so it was only a matter of time before the past and the future met head-on. Buick resurrected the name it used between the 1959 and 1990 model years on a futuristic, battery-powered concept car. Created by a Shanghai-based design studio, the Electra concept takes the form of either a tall sedan or a low crossover, depending on your perspective. While it's not officially a preview of an upcoming production model, it ushers in a design language named Potential Energy that will permeate most of the electric cars the firm will release during the 2020s. It's inspired by a space capsule, according to Buick, so its greenhouse was drawn to resemble a glass pod. Its surfaces are sculpted but not chiseled, and its front fascia wears LED lights with a three-dimensional effect. Fear not: Stylists didn't forget the seemingly obligatory back-lit emblem. Butterfly doors provide access to the cabin, where the space capsule theme continues. Buick packed the Electra with cutting-edge technology features, but it concealed them rather well to avoid a tech overload. The driver faces a rectangular steering wheel that retracts when it's not needed, behind which is a wide, curved screen that replaces all of the buttons, knobs, and switches normally found in a car's interior. An electric motor is far more compact than a comparable four- or six-cylinder engine, so designers were able to carve out a generously sized interior. Engineers embedded technology into the Electra from the project's earliest stage. It's equipped with software named eConnect that supports over-the-air updates, provides on-demand information about a specific trip, and gives details about the various electronic driving aids. An artificial intelligence-powered assistant lets users perform various tasks, such as setting the air conditioning or controlling home devices, with voice commands. Buick noted the Electra offers about 410 miles of driving range thanks in part to the Ultium battery technology developed by General Motors to power a wide selection of electric models, including the Cadillac Lyriq, the GMC Hummer, and a pair of Honda-badged models scheduled to go on sale for the 2024 model year.

Next Buick Verano headed to Shanghai Motor Show

Buick is a big deal in China and ranks third in automotive brand popularity there, according to a recent poll. It should come as little surprise, then, that the company is using the upcoming Shanghai Motor Show to debut the next-gen version of the Verano. We are even getting a shadowy tease of the small sedan's look ahead of the April 19 unveiling. Actually called the Wei Lang in China, Buick says the redesigned Verano takes styling cues from the Riviera concept from 2013 Shanghai show and the recent Avenir, as well. Neither inspiration seems too obvious based on this teaser image, but the small sedan does gain two creases down its side: one arches through the front door handle and the other picks up over the rear fender. Buick isn't even hinting at what powers the Verano in China and simply asserts that the model sets class benchmarks for "performance, safety and comfort" there. Of course, as with many foreign market models, it's possible that the sedan could use different engines or wear different altered styling when it arrives in the US. Buick Verano Sports Sedan Named "Wei Lang" in Chinese, Will Make Debut in Shanghai on April 19 2015-04-14 SHANGHAI – Shanghai GM today announced that the Verano, Buick's new-generation sports sedan, has been given the name of "Wei Lang" in Chinese. It will make its debut in Shanghai on April 19, on the eve of Auto Shanghai 2015. As a new strategic model for the Buick brand, the Verano will offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and powerful performance. The Verano was inspired by the 2013 Buick Riviera concept car and captures the design essence of the Buick Avenir concept car, which debuted at this year's North American International Auto Show in Detroit. The Verano demonstrates Buick's insight into the aesthetic preferences of Chinese consumers. It embodies the innovative reimagining of Buick's classic design elements, exemplifying the elegance and dynamism of Buick's new-generation products. It is expected to set new benchmarks for performance, safety and comfort in its class. Like the all-new Excelle GT, which was launched earlier this year, the Verano will serve as a strategic model in Buick's bid for a stronger presence in China's mid-range vehicle segment. General Motors traces its roots back to 1908. GM has 11 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China.

GM applies to trademark Buick's Electra name in Canada

At Auto China 2020 in Beijing, Buick revealed an Electra concept with a design language called Potential Energy created by one of GM's Shanghai-based design studios. A press release about the concept said the "all-electric crossover offers a sneak peek at Buick’s vision for a new intelligent electric future." It's possible that the "intelligent electric future" could include the Electra name, as the Rivian Owners Forum discovered Buick applied to trademark that model name in Canada on December 20. Buick isn't new to the name, having put it on a luxury sedan it produced from 1959 to 1990. What better way to resurrect history with electricity using the name Electra and a design language called Potential Energy? As the Rivian forum also noted, Buick snuck a concept car into General Motors' promotional video for the Ultifi software platform that will connect owners' digital lives across vehicles and locations. For less than two seconds at the end of the vid, a seriously chic fastback sedan speeds through a digital landscape, a Buick tri-shield logo set into what looks like an active rear spoiler. We don't see Buick building this car, but we'd love it if Buick did. What we imagine more likely is a more production-possible evolution of the Electra concept shown in Beijing last year that had Ultium batteries powering two electric motors that shared a combined 583 horsepower among both axles. The sprint to 60 miles per hour was said to take 4.3 seconds, range estimated at about 410 miles. The dihedral doors enclosed a buttonless cockpit with a rectangular, retracting steering wheel, huge curved screen, eConnect software, and an AI-powered assistant for feature control. There was also a skateboard tucked into the rear bumper for last-mile travel to the destination or the half-pipe. We expect Buick to launch at least one crossover in 2024, and another in 2025. One of them will likely compete with the Ford Mustang Mach-E and the production version of the Chrysler Airflow concept. Related video: