1996 Buick Regal Custom Sedan 4-door 3.8l on 2040-cars

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Buick shows off Wildcat EV in gold, debuts new brand tagline

Buick keeps putting the gorgeous Wildcat EV concept back in front of our faces, and it’s just not fair. GMÂ’s premium brand released a new tagline today, “Exceptional by design,” and the Wildcat EV is the face of the companyÂ’s new motto. Check out the video above to see what all the fuss is about. There are a lot of glamor shots showing beautiful Buicks of the past before it cuts to the also-glamorous Wildcat EV concept. ThereÂ’s even a shot of a slight variation of the Wildcat EV dipped in a flashy orange-gold paint color. GM showed off this version of the Wildcat EV in an Instagram post last year, but now weÂ’re seeing the electric two-door coupe in yet another promotional piece. It differs from the final show car in its grille design, headlights, wheels, badging, color and more. Take a look at the side-by-side comparison below. Of course, Buick doesnÂ’t actually make products nearly as exciting as the Wildcat EV, but it does like to show its Encore GX and Envista sharing some design elements with the Wildcat EVÂ’s front end. A jump cut to those crossovers quickly follows our glimpse of the colorful Wildcat EV, though we canÂ’t help but be a little sad that this is all that will come of the stunning concept. Per usual (at least when we get the chance), we asked Buick if it had any updates or things to share about the Wildcat EV now that itÂ’s trotting this concept out to us in a brand campaign. HereÂ’s what the company had to say in response: "The Wildcat EV concept is still our blueprint for Buick design and youÂ’ll see Wildcat inspiration throughout our lineup, starting with the current Encore GX and Envista, and it will eventually extend to the 24MY Envision and 25MY Enclave. We still donÂ’t have any plans to bring that vehicle into production, itÂ’s strictly a concept." Basically, nothing's changed, and there are still no plans to turn the Wildcat EV into a production car. There wasnÂ’t much in the way of news today from Buick, but we can at least say this latest ad campaign is a clear step up over the “ThatÂ’s not a Buick” commercials seen years ago. Related video:

Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

Buick Electra-L, Electra-LT concepts lead the Wildcat to production

Buick loves the Beijing Motor Show, and why shouldn't it? Working with its local partner, SAIC, the brand seems to saves up so much mojo for April in Asia and shows up with stunning designs. Here are another two takes on the brand's latest sheet metal philosophy, penned by the SAIC-GM Pan Asia Technical Automotive Center and riding on GM's Ulitum platform, the Electra-L sedan and Electra-LT wagon concepts. The Electra-L could be seen as a production version of the Wildcat EV concept from 2022 (not the Wildcat from 1985) that launched Buick's new design language. All the major forms and curves are there, so too the turbine-style wheels, but the fastback roof's been stretched to create adequate headroom for a quartet. The edges of the front fascia have been redrawn to be less aggressive and form a canvas for illuminated ornamentation. The four-door stretches 198.3 inches long on a 118.1-inch wheelbase, meaning less than an inch difference in both dimensions between the Buick and the new BMW i5. Power comes from a single motor on the rear axle making 342 horsepower. A battery of unknown capacity is claimed to be good for a 435-mile range under China's CLTC test loop. The light-sensing glass roof hovers over a rectilinear instrument panel with a floating main display and a retractable 7-inch screen for the front passenger, four pressure-sensitive "zero-gravity" seats wrapped in an eco-friendly fabric, and rear quarters with a small inductive cooktop for enjoying tea in the custom tea set.  SAIC and Buick had less to say about the Electra-LT. Looking like the Allroad version of the Electra-L, it's got fender extensions framing the "titanium metal armor" wheel design, an air suspension that can lift the body by 1.6 inches, and that roof box to broadcast its light adventure credentials. Fitted with the same basic interior layout as the sedan, the wagon might add a third row; the description says its "eConnect smart cabin system supports 7-screen interaction." We're not sure if something got left out of the powertrain description, though, as the Electra-LT said to be powered by a 342-hp motor on the rear axle while also possessing "independent four-wheel drive."    Two years ago, Buick said it would introduce five all-new EVs in China by 2025. The sedan is rumored to be headed to the Chinese market next year, a production version perhaps ready by the time of the 2025 Auto Shanghai.