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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Buick Envision spied fully disrobed in China

The Buick Envision crossover is supposed to have its big reveal on August 28 and be on display at the Chengdu Motor Show, but apparently the new midsize crossover just can't wait to meet its public. Car News China caught a completely undisguised example parking outside of the convention center where the show is held.
The Buick designers are going right down the middle with the styling with nothing too flashy to turn off potential buyers. Still, it's a handsome CUV that kind of looks like a stretched Encore from some angles with vents along the hood, a large greenhouse and a prominent crease running down the side.
This new midsizer is hitting the Chinese market first and reportedly rides on GM's Delta platform that's also found underneath the Buick Verano. According to Car News China, prices there are between 160,000 yuan and 220,000 yuan ($26,000 - $35,800 at current rates). However, it's also rumored to eventually make its way across the Pacific to give Buick buyers in the US an option between the Encore compact crossover and larger Enclave.

2023 Buick Envision prices up by at least $1,900 over 2022

When Buick uploads the configurator for the 2023 Envision, shoppers will find the mid-sized crossover more expensive than the 2022 model. GM Authority got hold of next year's pricing, revealing that MSRPs will go up by $1,900 on the bottom two trims and $5,810 on the top Avenir trim. The new math, which includes the destination charge increasing $200 to $1,395, erases the discounts that arrived with 2022 Envision pricing earlier this year. Retail cost for the coming Avenir with front-wheel drive after the destination charge will be: Preferred FWD: $34,795 Essence FWD: $38,895 Avenir FWD: $47,055 Adding all-wheel drive means another $1,800 on the Essence and Avenir. Doing the same for the entry-level Preferred means pushing MSRP up by $3,650 because of the $1,850 Convenience Package is mandatory when turning the rear axle.  The $1,900 upcharge for Preferred and Essence entails $1,500 for three years of OnStar and Connected Services, GM making the telematics service standard on the Cadillac, GMC, and Buick lineups as well as the Chevrolet Corvette for next year. That leaves the remaining $400 as a pure model-year price bump. The much larger rise for the Avenir is because it comes with a lot more equipment. For 2023 this trim makes the $1,965 and Technology Package II and $1,450 Panoramic Power Moonroof standard. The Technology Package adds enhanced LED headlights, adaptive cruise control, adaptive dampers, enhanced automatic emergency braking and parking assist, and a rear camera mirror with washer. Those bundles represent $3,415 of the upcharge, adding $1,500 for OnStar takes that to $4,915, leaving $895 as the model-year price bump. The rest should be carryover, save for potential changes to the exterior color menu. If there's any big news for the model next year, it would be the potential arrival of an Envision GX that would add about eight inches of overall length, with two of that between the wheels. Related video: