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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

GM announces net 220 job increase as Trump visits Michigan

GM announced today that about 900 jobs would be added (or, importantly, retained) ahead of President Trump's arrival in Michigan, where he is expected to discuss his plan to roll back fuel economy standards. The timing of the announcement is almost certainly not coincidental, as appending it to a Trump visit gives it a higher profile and dovetails with the President's jobs agenda. It's less likely the decision itself was made for those reasons, but the free PR boost is a nice bonus. As for those 900 jobs themselves, they aren't all new jobs. The only net gain is approximately 220 jobs at the Romulus Powertrain Plant, which produces the 10-speed automatic transmission that's proliferating through the company's lineup. The 180 jobs at Flint Assembly and 500 jobs at Lansing Delta Township are retained jobs – that is to say, spots the company found for workers who would otherwise have been laid off. By the way, the Flint jobs will help with production of heavy-duty pickups, and the Lansing jobs are to produce the Chevrolet Traverse and Buick Enclave. Finding jobs for manufacturing workers in the auto sector, whether new or retained, is admirable. No matter how GM couches it, the company has created or retained a total of 7,000 jobs this year, and its total reinvestment in US production is around $1 billion. But these decisions are business ones, not political ones – timing the announcements to make them seem inspired by economic policy, or the political situation, is simply smart PR. Related Video: Image Credit: Bill Pugliano/Getty Images Celebrities Government/Legal Buick Cadillac Chevrolet GMC

Win the 'ultimate 80s muscle car,' a Buick Grand National GNX

Poll the Autoblog staff about which car is considered the ultimate '80s muscle car, and one of the two answers that'll come up is the Buick Grand National. The other, for those curious, is the Mustang GT 5.0, but that less important right now because Omaze isn't giving away one of those. It is, however, giving away a 1987 Grand National GNX, with an astonishingly low 2,000 original miles, and you can win it here. Win a 1987 Buick Grand National GNX - Enter at Omaze Here are the specs of the GNX, per Omaze: Max Seating: 5 Powertrain: Turbo 3.8 Liter V6 Engine Transmission: 4-speed automatic    Drivetrain: RWD Exterior Color: Black Interior Color: Grey/Black Horsepower: 276 hp Torque: 360 lb-ft Acceleration: 0-60 mph in 4.7 seconds Top Speed: 124 mph Fuel Capacity: 15.1 gal Approximate Retail Value: $185,000 Cash Alt: $138,750 Special features: Only 2,000 original miles; #51 of 547 produced; blacked out exterior; 16-inch cross-weave wheels; wheel arches; torque arm rear suspension  According to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." If you do choose to donate, $10 will get you 20 entries, while $50 will get you 500 entries and $100 will get you 1,200 entries. Donations benefit the ACLU. Per Omaze, “the ACLU is an organization of people who believe in the power of action. Whether in the courts, statehouses, or Congress, they fight to defend the rights that the Constitution guarantees to all of us — regardless of who we are, where we come from, who we love, or what we believe. The ACLU evolved from an organization of lawyers and advocates into a larger coalition of people fighting for whatÂ’s right together — for all of us. The ACLU seeks to be the place where people can come, no matter their political affiliation, to take action. ” If you want this relic of the 80s in your driveway, enter here. The deadline to enter is November 3, 2022, at 11:59 p.m. Pacific. Buick Commerce deals buick grand national