1991 Buick Reatta Convertible on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Trademarks indicate Buick Regal wagon could be on the way

American wagon fans have been waiting for General Motors to import a Buick-badged version of the Opel Insignia Sports Tourer since the current Insignia-based Regal hit dealers. If a new patent filing is any indication, that day could be coming soon. Then again, it might not mean anything. AutoGuide reports that Buick has filed two trademarks with the US Patent and Trademark Office for "Motor land vehicles, namely automobiles." You can see the trademarks for "Tourx" and "Regal Tourx" here and here. "Tour" smacks of wagon models, while the "x" – for all-wheel drive – makes us wonder if maybe we'll be seeing a rebadged version of the high-riding Opel Insignia Country Tourer (shown above). This isn't the first time Buick has stoked the hopes of US wagon fans, though. Earlier this year, trademarks were filed for the "Regal Sport Touring," a name that's very close to the Euro-market wagon's title. In fact, that trademark had the same description as the Tourx/Regal Tourx filings. As we've established before, automakers file trademarks all the time. It's far from a guarantee that anything will come of such trademarked names. Still, two wagon-ish filings with the USPTO from Buick in under a year makes it seem like there's at least someone at the Trishield brand that's campaigning for a long-roof Regal. Fight the good fight, friend. Related Video:

Opel readying Adam model with SUV cues

The Opel Adam, the microcar of General Motors' European subsidiary, has seen its sales cool significantly since it first hit the market in the United Kingdom and Europe, but a push is reportedly under way that just might be enough to get the stylish, little car moving again.
Using the Opel Adam Rocks Concept as a template, Opel will ruggedize the Adam, so that it might compete with the growing herd of city cars that sport SUV styling, like the Volkswagen Cross Up and Fiat Panda 4x4, according to a report from Automotive News Europe. Sporting a bumped-up ride height and tougher body work, it's a dedicated soft-roader, but will freshen the Adam's lineup and, hopefully, broaden its customer appeal.
The Adam Rocks, according to IHS Automotive analyst Ian Fletcher, should also make some more coin for GM's struggling European arm. "Automakers are happy to meet demand for SUV and crossovers as the customer pays a premium," Fletcher told ANE. And although the Rocks might have been planned from the start as a production vehicle, the timing, with the Adam's sales slowdown, doesn't seem like a coincidence.