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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

The 2018 Buick Regal is now a hatchback and a wagon

Buick has long been General Motors' most traditional brand. With the launch of the 2018 Regal, it's now arguably GM's most risk-taking brand. Buick is turning its midsize staple into a hatchback, called the Regal Sportback, and a wagon, the Regal TourX. Revealed Tuesday afternoon at GM's historic Design Dome in Warren, Mich., the cars will go on sale in the fall after next week's public debut at the New York Auto Show. "At Buick we can try things other people haven't tried," GM product chief Mark Reuss said. The wagon – though Reuss was reluctant to call it one – is a longer (3.4 inches), higher-riding (0.6 inches) version of the Regal Sportback. It's the first Buick wagon since the 1990s Roadmaster, and it's aimed at the seemingly never-satiated crossover market in the United States. View 12 Photos The TourX will compete against the Volvo XC60 Cross Country, Audi A4 Allroad, Subaru Outback, and BMW 3 Series wagon. The Buick offers up 73.5 cubic feet of storage space behind the front seats and is all-wheel drive only. Power comes from a turbocharged 2.0-liter four-cylinder making 250 horsepower and 295 pound-feet of torque that teams with an eight-speed automatic transmission. "It's something that is very different and very beautiful, and it's a good alternative for Buick to try," Reuss said. The Sportback, meanwhile, offers the same four-cylinder and eight-speed trans as the TourX in AWD trim. The Sportback also offers a front-wheel-drive model that uses a four-cylinder paired with a nine-speed automatic, and the engine is rated at 250 hp and 260 lb-ft in that setup. With swoopy creased styling, the Regal Sportback offers a slightly different riff on the crowded sedan segment, which GM says still has three million annual retail sales. On a side note, Saab fans might feel some old wounds at the sight of the hatchback Buick, as the 5-door 9-3 was axed by GM in an attempt to make the model more mainstream before the brand's demise. Both models will offer front pedestrian braking, lane keeping assist, adaptive cruise control, OnStar and seven-inch or eight-inch touchscreens with Apple CarPlay and Android Auto. As expected, the Regals are based on the Opel Insignia, and they will be built in Ruesselsheim, Germany. Reuss said GM plans to build the Regals there after the company sells Opel to PSA. He also said GM isn't concerned about potential border/import taxes that could be levied by the Trump Administration. "I don't know what the border tax is," he said.

GM China President says automaker could export vehicles from China to US

At a press conference on Saturday at the Shanghai Motor Show, General Motors announced plans to further expand its presence in the Chinese market. Among those commitments are plans to build four new plants by the end of 2015, giving the automaker the capacity to produce around five million vehicles a year in the country.
In order to make the most of that expansion, GM is adding 400 dealerships in China this year alone (for a total of 4,200 sales points), and it's eyeing 5,100 dealers by 2015. Yet not all of that production will stay in China - GM is planning to increase exports as well. Officials estimate the company will export somewhere between 100,000 and 130,000 Chinese-built vehicles this year - a record. And it's gunning for more.
Autoblog asked GM China president Bob Socia (above) if that means the company might eventually export new vehicles built in China to the United States, and he responded: