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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Junkyard Gem: 1972 Buick Centurion Four-Door Hardtop

During the mid-to-late 1960s, General Motors made flashy, semi-sporty versions of each of its full-sized B-body cars. Oldsobile had the Delta 88 Royale, for example, while Pontiac offered the Grand Prix. The rakish big Buick of that period was the Wildcat, built through the 1970 model year. Just as the Wildcat shoved aside the Invicta, the Centurion appeared in 1971 to replace the Wildcat. Named after a famous 1956 concept car, production of the Centurion continued just through 1973. Just over 100,000 were built, and here's one of those rarities in a Colorado self-service boneyard. The Centurion was available as a hardtop coupe, a convertible, and a four-door hardtop sedan. It was at heart a LeSabre with a different grille and other cosmetic touches. Instead of the usual triple-shield Buick emblems, the Centurion got Roman-soldier badges. Perhaps the world's best-known Centurion is the '72 convertible driven by Kurt Russel's slimy-car-salesman character in the 1980 film, Used Cars. Kurt ends up selling his Centurion to a customer he "baited" from the rival lot across the street. In 1974, the Centurion was replaced by the LeSabre Luxus, a trim-level designation that Buick swiped from Opel. The only engine available in the 1971 and 1972 Centurion was Buick's 455-cubic-inch (7.5-liter) V8, renowned for its low-rpm torque. Power numbers for 1972 dropped considerably compared to 1971, mostly due to the switch from gross to net measurements that year; the base '72 Centurion 455 was rated at 225 horsepower and 360 pound-feet, while an optional higher-compression version with dual exhaust made 270 hp and 390 pound-feet. All Centurions came off the assembly line with three-speed automatic transmissions. For 1973, a Buick 350 (5.7-liter) V8 became standard Centurion equipment, with the 455 an extra-cost option. The original buyer of this Centurion probably regretted the single-digit fuel economy of the 455 when OPEC shut off the oil taps in October of 1973. Front Range Colorado isn't particularly rusty, but this car looks like it must have spent some time in a road-salty place like Wisconsin or Iowa. There isn't much left of the padded vinyl roof, standard equipment on all Centurion sedans and coupes. It would have been prohibitively expensive to make this car nice again, so here it sits. This radio played AM and 8-track tapes and cost $363 extra on a $4,508 car (that's $2,615 and $32,485 in inflation-adjusted 2022 dollars).

2018 Buick LaCrosse Avenir gets dash of flash

The 2018 Buick LaCrosse Avenir continues the rollout of the top-trim Avenir line, joining the Enclave. They use the same strategy: package some extra features as standard and give the vehicles more design flair. On the outside, the LaCrosse Avenir gets shiny chrome mesh grilles and Avenir badging, just like the Enclave. Two types of wheels are available on the LaCrosse, either 19-inch pieces finished in "Pearl Nickel" or 20-inch versions finished in "Midnight Silver." Inside, there is exclusive chestnut brown leather interior. The Avenir logo is stitched into the headrests of the seats and is displayed on the door sill plates. Aside from the visual tweaks, the Avenir trim adds a bunch of standard features. Among the convenience items are navigation, a sunroof and a Bose sound system. It also features the nine-speed automatic transmission hooked up to the 310-horsepower V6. But items such as the trick all-wheel-drive system and continuously adjustable suspension are still options. Pricing hasn't been announced yet, but expect it to be more than the $42,090 of the next highest-trim LaCrosse Premium with the V6. And Buick expects it will sell plenty of these cars, since it also revealed that 90 percent of LaCrosse buyers choose the top two trims out of the four available. The car goes on sale early next year. Related Video: Featured Gallery 2018 Buick LaCrosse Avenir View 10 Photos Image Credit: Buick Buick Luxury Sedan buick avenir