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Buick to use Velite name for its Cascada?

Ever since Opel brought out the Cascada convertible last year, rumors have been flying that Buick would offer it Stateside – much like it does with the Insignia-based Regal and the Astra-based Verano. And now we might have our best clue yet as to what Buick might call it. According to GM Authority, General Motors has filed to use the name Velite on a new model. The name first appeared on a convertible concept unveiled over a decade ago at the 2004 New York Auto Show (pictured above), but GM reportedly opened an application to trademark the nameplate for production in 2011, seeking extensions on its application every six months since. Of course the fact that it's applied for its fifth extension (of a permissible six) doesn't necessarily mean that GM will ultimately bring the cabriolet to US showrooms, or that it will use the Velite name if it does, but the fact that GM is keeping the name alive could be a good sign. The market for relaxed four-seat convertibles has been shrinking, leaving it up to drop-top muscle cars like the Chevy Camaro and Ford Mustang. But with entries like the Toyota Camry Solara, Volkswagen Eos and Chrysler 200 Convertible having dropped off the market, the Buick Velite (or Cascada, or whatever it's ultimately called) could have the sedate cabriolet segment all to itself – even if (or especially if) Lexus dealers aren't interested in touching it.

2024 Buick Encore GX First Drive: Fresh from cosmetic surgery

About a year ago, Buick showed us its stunning Wildcat EV concept. While that sporty coupe might never see the end of a production line, it signaled a new direction for the brand’s design. For 2024, Buick gave its most popular model in North America, the Encore GX small SUV, a fairly substantial visual refresh. While it doesnÂ’t get the WildcatÂ’s electric powertrain, the refreshed ute is the first in the lineup to borrow its design cues. It also finally gets the Avenir trim, the epitome of style and luxury previously applied to other Buick models, along with some tech upgrades. So while weÂ’re still not able to get behind the wheel of an electric Buick, the Â’24 Encore GX Avenir AWD landing in our driveway gave us the chance to see what a nip and a tuck can do to elevate this baby Buick crossover. This new face is easy on the eyes, looking more modern and athletic than the previous version. Gone is the somewhat frumpy and bulbous old fascia. Now, we get a sharp nose emblazoned with an all-new logo — the encore GX is the first production car to sport this fresh take on the Buick shields. Below that is the new grille in all its unbroken mesh glory, surrounded by shiny chrome in this Avenir trim. A pair of swoopy winged LED headlights reside just below the elegantly creased hood. From the side, the Avenir gets big, 19-inch aluminum wheels in a Pearl Nickel finish, with that new logo in the center. It also gets body-color fenders as opposed to the black on some of the other trims. In back, we see the new logo repeated prominently again, with the LED taillights looking almost as if theyÂ’re pointing it out. Below that is the brand name spelled out large. At the bottom is what looks like a black diffuser, but we canÂ’t imagine it does much but make the car look sporty. Inside, the big news is the new dual-display “virtual cockpit”, with two screens under a single sheet of glass. On the right side is the 11-inch infotainment touchscreen, on the left is an 8-inch digital instrument cluster. We like the layout of the infotainment home screen, which is easy to use and configurable. Certain information in the infotainment can be sent to the driverÂ’s display — if you want to keep close tabs on your battery voltage, for instance. Prefer the familiarity of your phone? Wireless Apple CarPlay and Android Auto are standard across trim levels. Praise be.

Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video: