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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

2018 Buick Regal TourX starts right around $30,000

The all-new Buick Regal is coming, and it's ditching the sedan bodystyle in favor of two liftback variants. This week, CarsDirect reported pricing on the more interesting of the two, the Regal TourX. While we're waiting on an official confirmation from Buick, at $29,995 (presumably before destination), the lifted-wagon will significantly undercut competitors from BMW, Volvo, and Audi. With standard all-wheel drive and a powerful turbocharged inline-four, the Regal TourX has the potential to steal som sales from the Europeans. CarsDirect bases its report on the latest Buick order guides. All versions of the Regal TourX come with all-wheel drive and a turbocharged 2.0-liter inline-four making 250 horsepower and 265 pound-feet of torque. The only available transmission is an eight-speed automatic. Push-button start, active-noise cancellation, and 18-inch wheels are part of the package. The Regal TourX Preferred bumps the price to $33,575. For the extra few hundred dollars, you get an auto-dimming rearview mirror, leather-wrapped steering wheel, power driver's seat, and door sill plates. There are also more colors available than on the base model. Further options include a $1,240 driver's assistance package with blind-spot monitoring, rear park assist, and cross-traffic alert, and a $1,200 panoramic moonroof. A fully loaded, top-trim Regal TourX rings in at $38,860. Direct competitors are difficult to name. The pricing is above something like the Volkswagen Golf Alltrack, but far less than the Audi A4 Allroad, Volvo V60 Cross Country, or a BMW 3 Series wagon. It ought to offer more power and refinement than a Subaru Outback, but we'll have to wait to drive it before we can make a final call. Related Video: Featured Gallery 2018 Buick Regal TourX: New York 2017 View 12 Photos News Source: CarsDirectImage Credit: AOL Buick Wagon buick regal tourx

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?