2005 Buick Park Avenue 4 Door Sedan V6 on 2040-cars

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GM announces 6 recalls covering nearly 720k cars

General Motors has announced yet another sprawling recall campaign, with six separate elements covering 717,950 vehicles on US roads. At this point in 2014, it's starting to seem like there are more days with a GM recall than without. Perhaps most troubling about this latest volley, though, is that every vehicle is from the past few years, indicating that GM's quality woes may not be limited to pre-bankruptcy vehicles.
The largest element of this latest campaign covers 414,333 units, and includes the 2011 to 2012 Chevrolet Camaro, 2010 to 2012 Chevy Equinox, GMC Terrain and Cadillac SRX and the 2011 to 2012 Buick Regal and LaCrosse. Only vehicles with powered, height-adjustable seats are covered. In these particular cars and crossovers, the bolt that secures the height adjuster actuator may loosen of its own accord and in some cases fall out completely. If this happens, the seats will be able to move both up and down. GM claims the vehicles are safe to drive, provided drivers don't vertically adjust their seats. This particular issue has caused one crash and three injuries.
The largest element of this latest campaign covers 414,333 units, including the Chevrolet Camaro and Equinox, GMC Terrain, Cadillac SRX and the Buick Regal and LaCrosse.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick Envision arrives in US next year

In a detailed piece on what General Motors has planned for the Buick brand stateside, Automotive News reports that the Envision will finally come to the US a little more than a year from now, in the latter half of 2016. The size gap between the small Encore and the large Enclave is a perfect fit for the Chevrolet Equinox-sized Envision. Assuming this actually happens, it should excite both customers and Buick dealers. In China, the Envision uses a 2.0-liter turbocharged four-cylinder with 256 horsepower and 260 pound-feet of torque, mated to a six-speed transmission. Before then, dealers sales forces will be preparing for the Cascada convertible, expected in Q1 next year. Later in 2016, around the same time as the Envision gets here, we can expect a redesigned Verano sedan. AN says it "should grow in length and interior roominess, similar to the Chevy Cruze," but the Verano already roughly matches or exceeds many Cruze dimensions. The Chinese-market Verano that premiered at the Shanghai Motor Show earlier this year probably holds some clues to what we'll see, but our version might not be an exact copy. A redesigned, lighter, and slightly larger LaCrosse will be right there with it. In 2017 the redesigned Regal appears. Following the trend, it also gets larger, but that's required because it needs to be more distinct from that larger Verano. AN suggests a new base engine will go in the Regal, perhaps something as small as the 1.5-liter turbo being lined up for the 2016 Chevy Malibu. At the other end, executives are said to be considering importing the diesel Opel Insignia wagon for the Regal lineup. If they bring the manual over, auto scribes will probably take the day off when the first one arrives, and make it an industry holiday.