2004 Buick Park Avenue Ultra Sedan 4-door 3.8l on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick picks top 11 highlights from first 11 decades

Buick has taken the time to highlight some of the company's personal points of pride from the past 110 years. Those include everything from the automaker's very first vehicle, the 1904 Model B, to what Buick claims is the world's first concept car: The 1938 Y Job (above). That one also walked away with the worst name for a design study.
All told, the automaker has sold 43 million vehicles through the end of last year, and those include the lusty 1963 Riviera. That model celebrates its 50th anniversary in 2013, and remains one of the brand's most iconic designs.
Of course, Buick is rightfully proud of its quickest model, too. The 1987 GNX managed a 4.6-second bolt to 60 mph in tests by Car and Driver, and it also took the honor of being one of the automaker's rarest creations at just 547 units. You can check out all 10 in the gallery above.

Buick and Bar Refaeli teach in-car yoga

We're not sure which make or model you'd most readily associate with yoga. You'd probably see a fair few Mercedes convertibles, VW Beetles, and assorted minivans and crossovers outside your typical American yoga studio. But not to be left out of the contorting action, Buick is out to link itself to the age-old practice with these latest videos. They feature, as you can see, the ever lithe and supple Bar Rafaeli, clad in spandex, stretching and contorting herself inside and out of a Buick Verano. Which is really all you should need to know, but there's a little more to the clip above (and the behind-the-scenes video below) than eye candy. Choreographed by yoga guru Chad Dennis, the idea behind the video – cleverly entitled The Body Shop – is to show drivers, in as artful and visually pleasing a way as possible, how to limber up their body, mind, and soul in preparation for (or recovery from) a long drive. It also serves to promote the brand's new 24 Hours of Happiness test drive program that lets prospective buyers take a Buick home and try it out for a day before buying. And if nothing else, it aptly demonstrates that Buick has excellent taste – or at least as good as Sports Illustrated that gave the Israeli model her first big break, Leonardo DiCaprio whom she dates for several years, and the dozens of fashion labels, jewelry brands, and magazines for which she's posed in recent years.