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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick shows US dealers 2016 Cascada convertible

The affordable four-seat convertible has become a largely forgotten genre in the States, especially with the death of the Chrysler 200 Convertible. Of course, there are still premium options from Audi, BMW and Mercedes-Benz - not to mention more overtly performance-oriented droptop pony cars from Chevrolet and Ford - but if you want an affordable cruiser, you're kind of out of luck. That may be about to change, however, with renewed rumors of the Opel Cascada (pictured above) making it across the Atlantic wearing a Buick badge.
According to GM Inside News, Buick showed off the Cascada to US dealers last week, with renewed word that the company plans to bring it over from Europe for the 2016 model year. The US version will reportedly be practically identical to its German cousin in terms of styling, but the powertrain underneath is less certain. According to GMI, it may use the 1.6-liter turbocharged four-cylinder that is available in Europe with either 168 horsepower or 197 hp.
The Cascada rides on GM's Delta II platform, which also underpins the Verano, and the latest rumor certainly provides even more evidence that the convertible is probably on the way. Speculation about the droptop started when GM CEO Dan Akerson said last year that the car was on his wish list to bring over. Then, the US trademark on the name was reserved earlier this year, and the release was speculated for sometime in early 2016.

2013 Opel Cascada

The Future Buick Verano Convertible?
I wasn't wearing a pedometer while in Germany covering the Frankfurt Motor Show this year, but it's safe to say I walked more than a few miles between press conferences, shooting cars and trekking back to the media center on the first day alone. For this reason, it didn't take much convincing from General Motors for me to duck out of the Messe a day early and drive some of its latest Opel models. No, this didn't include the all-new Country Tourer, but I was able to drive the Opel Mokka (our Buick Encore), the Opel Adam and the Opel Cascada.
I focused most of my driving time behind the wheel of the Cascada, which went on sale in Europe earlier this year, since rumors are swirling that a Buick version of this convertible "could happen soon." Buick hasn't had a convertible since the Reatta, and GM has been lacking a non-performance, budget-minded convertible since the Pontiac brand - and its G6 - was dropped, so adding the Cascada to Buick showrooms could further help the reemerging brand compete in the near-luxury segment. Although the weather was too chilly (and occasionally rainy) to enjoy the Cascada with its top down for very long, I was able to clock a fair bit of drive time behind the wheel on roads ranging from the autobahn to tight roads in small, quaint villages.