2000 Buick Park Ave Good Starter For Car Enthusiasts 3800 V6 on 2040-cars

Auto blog

2014 Chevy Malibu, Buick LaCrosse recalled over brake mix-up

The recall madness over at General Motors isn't letting up anytime soon, as evidenced by this latest call-back of 8,208 Chevrolet Malibu and Buick LaCrosse sedans. For those keeping track, this is the fifth recall that GM has announced in the past two weeks, not to mention the massive ignition-switch issue from earlier this year.
GM issued a statement saying these sedans are being recalled due to "possible reduced braking performance," according to Automotive News. The problem? Rear brake rotors may have accidentally been installed in the front brake assembly. And since both cars use more robust braking systems up front than out back, braking power could be reduced, increasing the risk of a crash.
Automotive News reports that, of the over 8,000 cars being recalled, about 1,700 are currently in the hands of customers, while the others are still in dealer inventory. GM is unaware of any crashes or injuries related to this problem. All of the affected vehicles are from the 2014 model year.

Buick adds Sport Touring trim to sedan lineup

Buick has made a few tweaks to its sedan lineup today, announcing that a new Sport Touring trim will be offered on the LaCrosse, Regal, and Verano. It's best to think of the new Sport Touring models as Buick's answer to Chevrolet's limited range of RS models, focusing on very small style changes rather than any added performance. Best to leave that to the Regal GS, we guess. For the ST trim, Buick has fitted its three four-doors with new 18-inch wheels. These relatively sporty hoops get machined faces with black inserts, like those offered on the Encore Sport Touring and the Enclave Tuscan Edition. Also coming to the LaCrosse, Regal, and Verano Sport Touring is a new rear spoiler. Like we said, these are simple styling packs meant to spice up the staid but handsome exteriors of the brand's sedans. "These new ST models underscore the importance of design choices, while complementing the safety, refinement and connectivity technologies that are drawing new customers to Buick dealerships," Buick VP Duncan Aldred said in the attached statement. The new trim level will be available on all three vehicles this fall, with prices to be announced closer to the on-sale date. Scroll on for the official presser from Buick. Related Video: Buick Expands 2016 Sport Touring Lineup Distinctive sedans join Enclave Tuscan Edition, Encore Sport Touring DETROIT – Buick unveiled 2016 LaCrosse, Regal and Verano Sport Touring (ST) models today – sedans with distinctive exterior cues designed to set them apart from the pack. Each features special 18-inch wheels with machined faces and black "pockets," and a rear spoiler. They join the Enclave Tuscan Edition and recently announced Encore Sport Touring as special models expanding Buick's lineup with more design-focused choices. "Buick is reaching an all-new generation of customers by reinventing itself in terms of design, function and capabilities," said Duncan Aldred, vice president of Buick. "These new ST models underscore the importance of design choices, while complementing the safety, refinement and connectivity technologies that are drawing new customers to Buick dealerships." The new Sport Touring sedans – and Encore Sport Touring – go on sale this fall. LaCrosse Sport Touring includes Buick IntelliLink with Apple CarPlay capability, OnStar 4G LTE connectivity with Wi-Fi hotspot, remote start, eight standard air bags (including rear-seat thorax air bags) and leather-trimmed seats – with heated front seats.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.