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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2018 Buick Enclave: How engineers made it larger, lighter, more sophisticated

Buick used the unveiling of the 2018 Enclave at the New York Auto Show to introduce its new range-topping Avenir sub-brand to the world. With fancier interior finishes and exterior details, it's Buick's latest effort to make itself a proper luxury brand (or perhaps re-establish itself as such). However, lost in the Avenir song and dance is the fact that the 2018 Buick Enclave is a (very) long-awaited all-new model regardless of the trim level one selects. Like the Chevrolet Traverse upon which it is based, the new Enclave is bigger than the vehicle it replaces but considerably lighter, by about 400 pounds. "We told every engineer, 'get your job done, but then take the weight out,'" said engineer Rick Spina as we hovered next to his larger yet lighter creation. His team therefore set about taking a little bit of weight out from just about everywhere, from using additional aluminum in the suspension to varying the thickness of the frame (thicker in places that needed to be stronger, thinner and therefore lighter in places that didn't). Only about 100 pounds came out of the body with the rest coming from elsewhere. Not only will the reduced weight improve fuel economy (Buick-estimated at 19 mpg combined with FWD versus 18 for the 2017 model) and presumably the old Enclave's rather ponderous handling, but it should only make things easier for the new powertrain: General Motors' now-familiar 3.6-liter V6 and its latest nine-speed automatic. With 302 horsepower and 260 pound-feet of torque, Buick says the new engine will need 7.2 seconds to reach 60 mph with FWD or 7.5 seconds with AWD. That's a second quicker than before. Besides acceleration, towing is also bumped up by 500 pounds to 5,000. For those models with all-wheel drive, the Enclave has the same basic system featured on range-topping versions of the Buick LaCrosse. Besides power being sent front and rear, it can also differ from right to left in the back, although Spina is quick to point out that capability is for traction-enhancing purposes rather than sporty, handling-enhancing torque-vectoring ones. Buick owners already appreciated the Enclave for its quietness so the engineers decided to take it that much further. This included altering the exhaust, improving body sealing (there are triple door seals), including active sound deadening and utilizing advanced materials that absorb sound as opposed to simply being thick, dense and heavy enough to keep it out.

Nissan Sentra, Buick LaCrosse to headline LA Auto Show

We're less than a month away from the start of the Los Angeles Auto Show, and automakers have been lining up their debuts for the upcoming left-coast expo. The latest announcement comes from the show's organizers who are eager to tout the global debuts slated for next month. Chief among them will be new versions of the Buick LaCrosse and Nissan Sentra. So far all we've seen of the 2017 LaCrosse is a glimpse at the front grille, but it's already promising to bring elements of the Avenir concept to the street. The original LaCrosse was launched in 2004 and was replaced in 2010 with the current model. The Sentra nameplate has been around much longer, but the current model was launched more recently in 2013. The new version spied recently while undergoing testing is promised to be a substantial update on that model, not a complete replacement, bringing it up to speed with the latest equipment and revised styling. This represents the first official confirmation we've received of when Nissan will be unveiling the new Sentra. Mitsubishi will also be on hand with its new Outlander Sport, as well as the redesigned Mirage. They'll be joined as well by new versions of a couple of high-end models that promise to resonate with the local crowds in tinseltown. Land Rover has chosen the LA show as a suitable venue to unveil the production Range Rover Evoque Convertible that will drop the top on one of the most stylish luxury crossovers on the market. And Porsche, as we know, is gearing up to hit the track with the new Cayman GT4 Clubsport - a customer racing version of the company's little two-seat, mid-engined sports car that's been lightly modified for motorsport competition. Of course these won't be the only new metal on display at the Californian auto expo. They'll be joined as well by the likes of the new Infiniti QX30, Hyundai Elantra, Kia Sportage, and Jaguar F-Pace - many of which we've already seen. Meanwhile companies like Fiat, Ford, Mazda, Mercedes, Subaru, Volvo, Volkswagen, and Elio Motors are keeping their plans under wraps for the time being. But with mere weeks to go, it won't be long before we see what they've got in store as well.