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Buick lowering base prices on Regal, Verano

Buick might have two new options for buyers in the market for an inexpensive luxury sedan. In a move similar to the introduction of the LaCrosse 1SV base trim a few months ago, the brand is ready to offer cheaper, entry-level versions of the Regal and Verano. Like the LaCrosse 1SV, the Verano 1SV mostly cuts dealer margins to reduce the cost for customers. The small sedan is priced at $21,065, plus $925 destination, which is a significant $2,315 drop compared to the next higher trim. The powertrain is still a 2.4-liter four-cylinder making 180 horsepower and 171 pound-feet of torque and a six-speed automatic, but buyers lose out on satellite radio. According to CarsDirect, dealers are making just $106 on this model, versus $935 on the higher grade. Meanwhile, the Regal 1SV charts a slightly different path to a lower price. The trim starts at $27,065, which is a $2,925 savings over the next trim. Buyers still get leather seats too, but the powertrain here is a 2.4-liter four-cylinder without eAssist that makes 182 hp and 172 lb-ft of torque and a six-speed automatic. That's a 77 hp deficit compared to the turbocharged Regal, and combined city/highway fuel economy dips to 23 miles per gallon combined, compared to 24 mpg with forced induction. Buick is introducing the 1SV models in hopes of grabbing more attention for the brand. "We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles. The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition," said company spokesperson Nick Richards to Autoblog. However, you might not see many of these inexpensive Buicks on the road. "On the Verano, we suspect dealers will opt to stay away from a car with around $100 between invoice and MSRP - that's the pattern we've been seeing on the LaCrosse 1SV, which is practically impossible to find," said CarsDirect Senior Pricing Analyst Alex Bernstein to Autoblog. Also, the Regal 1SV's switch to a less powerful, naturally aspirated engine "could be a turn-off for some shoppers," he said. Related Video:

2014 Buick LaCrosse updated with new styling, tech

Buick might have one of the smallest lineups among major automakers, but by the time the 2014 model rolls around, it will definitely have one of the freshest. Debuting at the New York Auto Show this week, the 2014 Buick LaCrosse receives numerous styling changes inside and out, and it benefits from many of the same new features found on closely related models like the Cadillac XTS and the 2014 Chevrolet Impala.
Exterior changes are relatively minor, but they still help give the car a fresh, new look. The new face of the 2014 LaCrosse fits in with recently new or redesigned Buick models with its oversized waterfall grille, LED-trimmed headlights and the signature hood vents being moved to the side of the hood rather than the top. Similar changes have been made to the rear, like the reshaped LED taillights, the full-width chrome trim and a new fascia design; LaCrosse models equipped with the 3.6-liter V6 will still get the integrated exhaust finishers but they're executed in a more stylish manner than the current model. Finishing off the exterior, new wheel designs are also being introduced, which will include bringing 20-inch wheels to the sedan's option list.
Inside, Buick redesigned almost the entire cabin to create a more luxurious and upscale appearance. The instrument panel is essentially carried over, but pretty much everything else has been redesigned and updated with the biggest change being to the driver's area. Dual eight-inch configurable displays make up the center stack and gauge cluster, while the overall number of buttons have been reduced from 17 down to just seven. The 2014 LaCrosse will also be offered with the next-generation IntelliLink, which receives many of the same enhancements as Chevy's latest version of MyLink adding better customization, improved voice commands and more features including Pandora. Additionally, new door panels, seat and center console complete the LaCrosse's interior redesign.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.