2007 Buick Lucerne Cx Sedan 4-door 3.8l on 2040-cars

Auto blog

Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

Buick's Velite 5 is a rebadged Chevy Volt for China

There's nary a mention of the famous Chevy Bowtie badge in Buick's press release for its new Velite 5. No shoutouts to the extended-range Volt, with which the Chinese-market Velite clearly borrows its hybrid gasoline/electric technology. But that's okay; to borrow an adage, if it looks like a duck, swims like a duck, and quacks like a duck, it's probably a duck. And, as you can see from the image above, the Buick Velite 5 is a duck Volt with a Tri-Shield badge. The Velite 5's 1.5-liter engine and lithium ion battery pack provide up to 466 miles of range, with the first 62 miles or so coming on battery power alone. That's more range than Chevy quotes for the Volt, so we're not sure what methodology Buick is using to calculate mileage. Still, even if it's more like the Volt's estimated range of 53 real-world miles, it would be enough for many Chinese drivers to avoid the gas station altogether. Buick showed off a Velite Concept late last year that doesn't appear to share much at all with this new Volt-based production model. But since the brand is promising more plug-ins and EVs in the coming years, we wouldn't be surprised to see further models carrying the Velite moniker, perhaps one based on the all-electric Chevy Bolt EV. Related Video:

Potential Buick Regal Wagon Spied | Autoblog Minute

All signs point to Buick finally bringing the most practical Insignia to our market as a Regal. We got wind of a focus group testing the idea, Buick has trademarked the name Regal Tour X. Buick Opel Wagon Autoblog Minute Videos Original Video autos station wagon buick regal wagon regal wagon