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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Riviera Concept hits the floor in Shanghai

Here we have a concept in the true sense of the term. The Buick Riviera you see here - the name of which was last used in production back in 1999 - is said to preview Buick's future styling direction, which means we should expect to see more flowing body shapes to go along with new versions of the marque's classic waterfall grille design. Oh, and we don't believe there's a single porthole in sight.
Powered by Buick's so-called dual-mode wireless plug-in hybrid electric vehicle propulsion system (we'll stick with the W-PHEV acronym) that allows the car to be charged wirelessly just by driving atop a special charging mat on the ground, the car's powertrain is just as futuristic as its exterior shape.
Other high-tech bits include holographic projections on the windshield showing the driver what's around him, with input coming from 10 high-res cameras and 18 micro high-precision sensors. The car also sports 4G wireless connectivity so that its occupants are always connected.

GM recalling nearly 4,000 vehicles over airbag concerns

Four different General Motors vehicles from the 2012 model year are being recalled over a potential airbag issue. The driver's side airbag shorting bar in the 2012 Buick Verano and 2012 Chevrolet Camaro, Cruze and Sonic might make contact with the airbag terminals, even during a crash. If so, the airbag won't deploy when it should, possibly increasing injury to the driver.
The recall is expected to begin on February 13 for the 3,896 units that might be affected. GM will notify owners who can then take their vehicles to dealers to have the airbag coil replaced. A bulletin from the National Highway Traffic Safety Administration below has more info.