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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

Buick Envision interior just as nice as its exterior

GM China loosed more photos of the all-new 2021 Buick Envision, this time of the interior. We are happy to report that the cabin design is just as pleasing to the eye as the exterior. When the 2021 model shows up for the reunion with its earlier model-year siblings, no one will recognize it. The modestly dated interior of the current crossover with its too-small infotainment screen and Rorschach-blot button placement is all gone. The gaudy curves and textures on the current instrument panel give way to a simple, split-level, bi-color form. What's more, the IP subtly carves out distinct driver and passenger spaces, a design trait normally reserved for sports cars. When Buick and GMC design boss Helen Emsley said the coming Envision would possess "striking styling designed to combine the expressiveness of a car with the practicality of an SUV,” she wasn't lying. The new steering wheel picks up more substantial spokes decorated with linear buttons instead of the circular pads, and its center cap is wider and no longer reminiscent of an alien face. The dash's dark portion up top houses a 10-inch infotainment screen canted at an 18-degree angle for the driver's ease-of-use. Air vents accentuate the break between the top and bottom of the instrument panel. Beneath the center vents, in the cabin-colored portion of the dash, are a slick set of climate controls. The pushbutton gear selectors along the left side of the center tunnel come from the China-market Enclave. And even the cupholders are handsome. The Envision Avenir gets a few exterior changes like a mesh grille and nicer wheels to set itself apart, the interior wearing Ivory White and Jazz Black hues and diamond-stitched seats. We might prefer the interior with peanut-butter brown and black even more. And suddenly, the Cadillac XT4 could have a problem; the Buick and the Cadillac share the E2 platform, but one of them — in photos, at least — is incontestably more fetching. As for tech, expect Android Auto and Apple CarPlay standard, and driver safety features such as automatic emergency braking with pedestrian detection, lane-keep assist, and the automaker's safety alert seat. Regular conveniences will include space for five, nearly two dozen storage cubbies, and an available giant panoramic moonroof. The only engine we've heard tell of so far is a 2.0-liter turbocharged unit, expected to be a carryover mill with 252 horsepower and 295 pound-feet of torque.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?