1998 Buick Lesabre Custom Sedan 4-door 3.8l on 2040-cars

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2018 Buick Regal's base price is almost $2,500 cheaper than last year's

Along with the launch of the Buick Regal GS, Buick released official pricing for all three versions of the Regal, and they're very competitively priced, especially the Sportback. The part-sedan, part-hatch Regal Sportback starts at just $25,915. That's more than $2,000 cheaper than the previous generation 2017 Buick Regal sedan, which started at $28,385. Along with the savings in cost comes a standard turbocharged 2.0-liter four-cylinder making 250 horsepower and 260 pound-feet of torque - 295 pound-feet with optional all-wheel drive. That's a significant step up from the standard naturally aspirated engine in the previous-generation Regal that makes just 182 horsepower and 172 pound-feet of torque. The new Regal's hatch also provides more flexibility for loading cargo, and the cargo space expands from 14.2 cubic feet in the old model to 31.5. View 12 Photos The TourX wagon, or crossover depending on your opinion, comes with a $4,000 premium over the Sportback, with a base price of $29,995, matching what was revealed last month. It gains only about an extra cubic foot behind the rear seats, but with the seats folded, it has 73.5 cubic feet to play with. It also comes with standard all-wheel drive and the engine with 295 pound-feet of torque. Plus, it has the added ride height and plastic body cladding that gives it the same trendy look shared with the Subaru Outback, Volvo V60 Cross Country, and Audi A4 Allroad. It is a few thousand more than the Outback, but it undercuts the Volvo by roughly $10,000 and the Audi by almost $15,000. Then, for performance, there's the Regal GS. It starts at $39,990 and has a 310-horsepower V6 and standard all-wheel drive. It also features all of the versatility of the regular Regal Sportback. All-in-all, the Buick Regal line seems to pack a lot of value, at least on paper. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick has best sales year ever, delivers over 1M cars globally

If there are any lingering doubts why General Motors held onto Buick while killing Pontiac, Hummer and Saturn, one only has to look at the sales numbers from 2013 for the real answer. Thanks largely to strong sales in China, Buick set a global sales record last year by selling more than one million vehicles.
The lion's share of Buick sales came from China, which sold more than 809,000 units - about four times more Buicks than were sold in North America as a whole. In the US, the Buick Encore accounted for almost half of all US sales with 97,311 units as Buick spent the summer trying to keep up with demand of the subcompact crossover. Likewise, China-only models like the GL8 minivan and Excelle sedan (same as the US-spec Verano) were strong sellers in that market.
For good measure, Buick more than doubled its sales in Mexico with 2,319 units. Scroll down for the full press release.