1963 Buick Lesabre Convertible 2-door 401 Nailhead A/c Not Impala on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

GM recalling 8.4M cars, 8.2M related to ignition problems

General Motors today announced a truly massive recall covering some 8.4 million vehicles in North America. Most significantly, 8.2 million examples of the affected vehicles are being called back due to "unintended ignition key rotation," though GM spokesperson Alan Adler tells Autoblog that this issue is not like the infamous Chevy Cobalt ignition switch fiasco.
For the sake of perspective, translated to US population, this total recall figure would equal a car for each resident of New Hampshire, Rhode Island, Montana, Delaware, South Dakota, Alaska, North Dakota, the District of Columbia, Vermont and Wyoming. Combined. Here's how it all breaks down:
7,610,862 vehicles in North America being recalled for unintended ignition key rotation. 6,805,679 are in the United States.

2018 Buick LaCrosse gets a mild hybrid model, lower price

Update: Buick provided us with horsepower and fuel economy figures. The text has been updated to reflect this. Buick is rolling out a variety of updates for the 2018 LaCrosse, including a new mild eAssist hybrid. Like the previous generation LaCrosse and Regal eAssist models, this one features a small electric motor and an equally small battery pack that together augment rather than supplant the gasoline engine. The motor, attached to a 2.5-liter four-cylinder engine, helps to make takeoffs smoother and provide additional torque on demand. The gasoline engine still does the majority of the work, though. Combined, the powertrain produces 194 horsepower and 187 pound-feet of torque. It will also allow the LaCrosse to get 25 mpg in the city, and 35 mpg on the highway. While the electric powertrain doesn't provide primary propulsion, it does come with other benefits. The small battery means the LaCrosse maintains a folding rear seat. The battery also provides power to accessories when the engine shuts off at a standstill. This mild hybrid powertrain will be the standard engine for all 2018 LaCrosses, and they come with a lower base price. The 2018 model will start at $31,415, which is about $1,500 less than the lowest priced 2017 V6 LaCrosse. The V6 will still be available as an option, and Buick has updated it, too. The 2018 V6 models will also all come with a new 9-speed automatic transmission. The new LaCrosses will go on sale this fall. Related Video: Image Credit: Buick Green Buick Hybrid Luxury Sedan