1962 Buick Lesabre! Wildcat 401 Nail Head! Fresh Tune-up! Excellent Tires! on 2040-cars

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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

Junkyard Gem: 1972 Buick Centurion Four-Door Hardtop

During the mid-to-late 1960s, General Motors made flashy, semi-sporty versions of each of its full-sized B-body cars. Oldsobile had the Delta 88 Royale, for example, while Pontiac offered the Grand Prix. The rakish big Buick of that period was the Wildcat, built through the 1970 model year. Just as the Wildcat shoved aside the Invicta, the Centurion appeared in 1971 to replace the Wildcat. Named after a famous 1956 concept car, production of the Centurion continued just through 1973. Just over 100,000 were built, and here's one of those rarities in a Colorado self-service boneyard. The Centurion was available as a hardtop coupe, a convertible, and a four-door hardtop sedan. It was at heart a LeSabre with a different grille and other cosmetic touches. Instead of the usual triple-shield Buick emblems, the Centurion got Roman-soldier badges. Perhaps the world's best-known Centurion is the '72 convertible driven by Kurt Russel's slimy-car-salesman character in the 1980 film, Used Cars. Kurt ends up selling his Centurion to a customer he "baited" from the rival lot across the street. In 1974, the Centurion was replaced by the LeSabre Luxus, a trim-level designation that Buick swiped from Opel. The only engine available in the 1971 and 1972 Centurion was Buick's 455-cubic-inch (7.5-liter) V8, renowned for its low-rpm torque. Power numbers for 1972 dropped considerably compared to 1971, mostly due to the switch from gross to net measurements that year; the base '72 Centurion 455 was rated at 225 horsepower and 360 pound-feet, while an optional higher-compression version with dual exhaust made 270 hp and 390 pound-feet. All Centurions came off the assembly line with three-speed automatic transmissions. For 1973, a Buick 350 (5.7-liter) V8 became standard Centurion equipment, with the 455 an extra-cost option. The original buyer of this Centurion probably regretted the single-digit fuel economy of the 455 when OPEC shut off the oil taps in October of 1973. Front Range Colorado isn't particularly rusty, but this car looks like it must have spent some time in a road-salty place like Wisconsin or Iowa. There isn't much left of the padded vinyl roof, standard equipment on all Centurion sedans and coupes. It would have been prohibitively expensive to make this car nice again, so here it sits. This radio played AM and 8-track tapes and cost $363 extra on a $4,508 car (that's $2,615 and $32,485 in inflation-adjusted 2022 dollars).

Buick could import Envision crossover from China

Reports about the Buick Envision's likely arrival in the US go back even before the midsize crossover's debut in China last year, but the brand still doesn't have a official decision about whether to bring it here. According to The Detroit News, the company is somewhat concerned about a poor consumer reaction to launching a Chinese-made model in this country. Even if Buick officials are slightly apprehensive about the public perception, the concerns might not hold back the Envision in US. An anonymous source also tells The Detroit News that the brand intends to launch the CUV early next year and wants to sell around 40,000 of them annually. However, the UAW is reportedly not happy about the possibility of a Chinese-produced model coming here. The Envision launched at the Chengdu Motor Show as a step between the compact Encore and three-row Enclave. Power comes from a 2.0-liter turbocharged four-cylinder with stop/start and 256 horsepower and 260 pound-feet of torque. Buick offers the CUV with a six-speed automatic and all-wheel drive. The interior features active noise cancellation and an eight-inch infotainment system. The Envision also seems like a natural fit for Buick in the US due to the obvious hole in its CUV lineup, and the abundant rumors suggest that the brand sees the possibilities for it. The company now needs to decide whether to take a chance here and offer a vehicle from China.