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Buick teases electric concept crossover for China

Buick released a teaser image of a new all- electric concept SUV it's calling the Enspire. It'll bow at Buick Brand Night on April 17 in Wuzhen, Zhejiang, and be on display to the public at the Beijing auto show later in the month. Buick says only that the Enspire "leverages GM's global resources and is an exploration of design and new technologies. It is the brand's latest example of innovation and application of future electric smart mobility." The darkened, right rear three-quarter shot shows a rounded rear fascia, a narrow tail lamp that stretches the length of the tailgate and a third brake light on the roof spoiler. While this concept is clearly aimed at China, GM Authority notes that General Motors previously filed to trademark the "Enspire" name in the U.S. in 2015. GM CEO Mary Barra outlined the company's electrification plans for investors in November and included a slide of an unbadged crossover under the title "Leveraging existing BEV platform to expand in near term," which some are speculating could be this Enspire concept. It also suggests that Buick could be developing a vehicle based on the Chevrolet Bolt platform. GM plans to l aunch 20 new EVs by 2023, targeting 1 million electric-vehicle sales by 2026. Buick is GM's best-selling brand in China, comprising about 1.2 million vehicles sold in 2017. Buick last year showed off the Velite 5, an extended-range hybrid based on the Chevrolet Volt, as a production car for China. Related Video:

Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

Buick to use Velite name for its Cascada?

Ever since Opel brought out the Cascada convertible last year, rumors have been flying that Buick would offer it Stateside – much like it does with the Insignia-based Regal and the Astra-based Verano. And now we might have our best clue yet as to what Buick might call it. According to GM Authority, General Motors has filed to use the name Velite on a new model. The name first appeared on a convertible concept unveiled over a decade ago at the 2004 New York Auto Show (pictured above), but GM reportedly opened an application to trademark the nameplate for production in 2011, seeking extensions on its application every six months since. Of course the fact that it's applied for its fifth extension (of a permissible six) doesn't necessarily mean that GM will ultimately bring the cabriolet to US showrooms, or that it will use the Velite name if it does, but the fact that GM is keeping the name alive could be a good sign. The market for relaxed four-seat convertibles has been shrinking, leaving it up to drop-top muscle cars like the Chevy Camaro and Ford Mustang. But with entries like the Toyota Camry Solara, Volkswagen Eos and Chrysler 200 Convertible having dropped off the market, the Buick Velite (or Cascada, or whatever it's ultimately called) could have the sedate cabriolet segment all to itself – even if (or especially if) Lexus dealers aren't interested in touching it.