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The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

Buick unveils new Verano hatchback in Guangzhou

This is a Buick Verano. We know, it doesn't look like a Verano – or at least not the version we get here. In fact it looks more like the new Opel Astra with a Buick grille. Which makes sense, because that's pretty much what it is. The vehicle you're looking at is the new Buick Verano Hatchback, unveiled just days ago at the Guangzhou Motor Show in China – arguably the only market that matters as much to the brand as the United States. Like the sedan revealed this past April in Shanghai, the hatchback is a newer model than the US-market version, based on the new Opel Astra, but with that signature waterfall grille. Otherwise, it looks virtually identical to the version sold as an Opel in Europe and a Vauxhall in the UK. Buick will be offering two versions of the Verano hatch in China. The base model pairs a 1.5-liter inline four good for 117 horsepower and 108 pound-feet of torque to a six-speed dual-clutch transmission. The sportier Verano GS packs a more potent version of the same engine, rated at 166 hp and 184 pound-feet and paired to a seven-speed DSG. That's enough to propel it to 62 in 8.8 seconds, but displacing less than 1.6 liters, both versions come in under the Chinese tax threshold so they're taxed 50-percent less. Between the Verano and Astra, we've now seen this new model in three different body-styles being sold in markets around the world. The sedans, hatchbacks, and wagons seem to be proliferating like so many jackrabbits, but keep hopping away just out of reach. So here's hoping that the next leap it takes will be to US showrooms. Related Video: Buick Launches Verano Hatchback and Verano GS Priced from RMB 145,900 to RMB 205,900 2015-11-18 Guangzhou – Buick launched the new Verano Hatchback and Verano GS this evening in Guangzhou, China. The five variants of the two newest members of the Verano family are priced from RMB 145,900 to RMB 205,900. Buick's 740 dealerships across China have begun accepting pre-orders. The new Verano models have trendy, sporty styling along with European car-like handling, premium interiors and advanced technology. They are targeted at younger trend-setting consumers who are looking for a driving experience that is "born with sportiness." Stylish and sporty exterior The Verano Hatchback and Verano GS have adopted Buick's latest design language for sport sedans. The brand's signature waterfall grille has taken on a creative frameless design, with a newly added piano black finish.

Junkyard Gem: 1978 Buick Electra 225

The Buick Electra was a big, plush, dignified land yacht for the 1959 through 1976 model years, but certain events in the middle 1970s, coupled with increasing sales of imported cars, convinced The General that a weight-loss program would help Electra sales. For the 1977 model year, the big Buick became 11 inches shorter and shed close to 900 pounds. Sales took off. Most of these cars are gone now, but I was able to find this faded '78 in a San Francisco Bay Area self-service yard a few weeks back. Just to be clear, the Buick Electra in the iconic Sir Mix-a-Lot video, My Hooptie, is a 1969 model. That car was much bigger and more powerful than today's Junkyard Gem. This car has the optional Oldsmobile 403-cubic-inch V8 engine under the hood, which was good for 185 horsepower and 320 pound-feet of torque. This is the same type of engine that was badged as a 6.6-liter plant in the Pontiac Firebird Trans Am of Smokey and the Bandit fame, and GM's mix-and-match games with engines from different divisions went on to cause great disgruntlement among buyers who wanted a Buick engine in a Buick. The silver-faced gauges were pretty cool-looking by late-1970s standards. The interior is standard-issue Detroit luxury car for the era: much vinyl, many molded-in fake stitches, plenty of not-trying-very-hard-to-look-real "wood." These cars rode very comfortably and looked sharp, so who cared if the interiors were plasticky? According to Glenn Ford, the '78 Electra carried on an ancient tradition of Buick luxury. Related Video: