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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

GM’s move to Woodward is the right one — for the company and for Detroit

Back in 2018, Chevy invited me to attend the Detroit Auto Show on the company dime to get an early preview of the then-newly redesigned Silverado. The trip involved a stay at the Renaissance Center — just a quick People Mover ride from the show. IÂ’d been visiting Detroit in January for nearly a decade, and not once had I set foot inside General MotorsÂ’ glass-sided headquarters. I was intrigued, to say the least. Thinking back on my time in the buildings that GM will leave behind when it departs for the new Hudson's site on Woodward Avenue, two things struck me. For one, its hotel rooms are cold in January. Sure, itÂ’s glass towers designed in the 1960s and '70s; I calibrated my expectations accordingly. But when I could only barely see out of the place for all the ice forming on the inside of the glass, it drove home just how flawed this iconic structure is.  My second and more pertinent observation was that the RenCen doesnÂ’t really feel like itÂ’s in a city at all, much less one as populous as Detroit. The complex is effectively severed from its surroundings by swirling ribbons of both river and asphalt. To the west sits the Windsor tunnel entrance; to the east, parking lots for nearly as far as the eye can see. To its north is the massive Jefferson Avenue and to its south, the Detroit River. You get the sense that if Henry Ford II and his team of investors had gotten their way, the whole thing would have been built offshore with the swirling channel doubling as a moat. This isnÂ’t a building the draws the city in; itÂ’s one designed to keep it out. Frost on the inside of the RenCen hotel glass. Contrasted with the new Hudson's project GM intends to move into, a mixed-use anchor with residential, office, retail and entertainment offerings smack-dab in Detroit's most vibrant district, the RenCen is a symbol of an era when each office in DetroitÂ’s downtown was an island in a rising sea of dilapidation. Back then, those who fortified against the rapid erosion of DetroitÂ’s urban bedrock stood the best chance of surviving. This was the era that brought us ugly skyways and eventually the People Mover — anything to help suburban commuters keep their metaphorical feet dry. The RenCen offered — and still offers — virtually any necessity and plenty of nice-to-haves, all accessible without ever venturing outside, especially in the winter, but those enticements are geared to those who trek in from suburbia to toil in its hallways.

Opel did a great job on the 2018 Buick Regal

Ladies and gentlemen, the 2018 Buick Regal. The car you see is actually the Opel Insignia Grand Sport, but General Motors will bring it to the United States as the next-generation Regal virtually unchanged. The Insignia, revealed Wednesday by Opel, gets a sleek new design punched up with LED lights and sweeping proportions meant to conjure a fastback silhouette. It will debut in March at the Geneva Motor Show and launch next year in Europe. Expect the Regal to go on sale in the middle of 2017 in the US. The Opel-Buick relationship has been tight in the last decade, with the outgoing Regal earning strong praise for its German-tuned chassis and premium appearance. While Buick has been the recipient of much of Opel's work, the Insignia is now borrowing one of Buick's great names: Grand Sport. View 12 Photos Opel points to the Monza concept as the source of inspiration for the Insignia, though Buick will undoubtedly say the Avenir concept was the Regal's creative stimulus. Some think it looks like a Mazda. Mark Adams, vice president of GM Design Europe also oversees the automaker's global styling operations. "Its design combines flowing lines and subtle surfaces with crisp, precise lines to even exaggerate its dramatic proportions: it looks longer, lower, and wider than it actually is, and it definitely looks upscale," he said in statement. Expect similar thoughts for the Regal. Opel is also working on an Insignia wagon, which we've captured in spy photos before. We've also heard whispers that it will come to the US market with a Regal badge. Opel's announcement previews many of the details we'll see in the new Regal. Based on a new chassis, the Insignia is 386 pounds lighter than the previous car. The wheelbase is 3.62 inches longer and the track is .43 inches wider. Opel tapered the front and rear overhangs, so there's only a slight gain in overall length. The interior has more room, Opel says, and features a touchscreen with GM's IntelliLink system. The car will also have several drive modes, which tailor the chassis, throttle response, and shifting dynamics. Other technologies includes a head-up display, 360-degree camera, lane-keeping assist, adaptive cruise control, and cross-traffic alert. The Insignia will offer an eight-speed automatic transmission and all-wheel drive with torque-vectoring. We expect both to come to the US market. Meanwhile, another GM brand, Vauxhall, unveiled the Vauxhall Insignia for the British market.