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2020 Buick Encore drops more powerful 1.4-liter four-cylinder option

It's not just Chevrolet Equinox, Terrain and Traverse crossovers and Cadillac CT6 enjoying the engine and trim switcheroos this spring. Based on the order guide, CarsDirect reports that the Buick Encore, Buick's most popular model by far, will lose one of its two engines. The 2019 Encore offers a 1.4-liter four-cylinder in two guises: one with 138 horsepower and 148 pound-feet of torque, the other with 153 hp and 177 lb-ft and stop/start. The more powerful version will not be an option on the 2020 Encore. The upgraded motor is a $250 option, but only after spending an additional $2,600 to move up to the Sport Touring trim, or shelling out $6,100 to reach the Essence trim. Aggressive deals could make the higher trims more economical, though; at the time of writing, the Sport Touring Encore includes $3,250 cash allowance, making it $650 less expensive than the base Encore 1SV. The more powerful 1.4-liter engine also delivered better gas mileage, with buyers getting one more mile per gallon in combined driving. Even so, buyers didn't dig it. In comments to CarsDirect, a Buick spokesperson said those purchasing 2019 Encores have only chosen the burlier motor 12 percent of the time. The weak take-rate could end up doing Buick an easy favor. The Buick Encore GX is expected to make landfall on U.S. shores sometime this year, riding on a different platform than our present Encore, and bringing a longer wheelbase with it. It will slide into the lineup between the $23,200 Encore and $31,995 Envision. This is all hypothetical at the moment, of course, but that seems a perfect place to insert the 153-hp 1.4-liter as an exclusive standard feature.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick Cascada convertible likely dead after 2019

Opel announced it was discontinuing a few cars today, but the one that got our attention was the Cascada. The plan is to let the Opel Cascada live out its life until the end of 2019, with no replacement in the works. This brings into question the future of the Buick Cascada sold in the United States, since it's basically the same car and produced by Opel in the same factory in Poland. The Cascada has been on sale in other markets since 2012 badged as either an Opel or Vauxhall, but the Buick-badged car was only introduced in North America for the 2016 model year. Of course, Buick could decide to build the model beyond 2019, but it would need to find a new manufacturing location, convertibles aren't exactly popular, and the car would be egregiously old at that point. In other words, it looks like the Cascada is dead after 2019. We asked Buick what the game plan might be, and were told that there is nothing official to say at the moment. That's par for the course for something a manufacturer doesn't want to talk about yet, but it's also possible the announcement came as a surprise. Opel is no longer owned by GM, so the announcement actually came from the brand's new PSA ownership (the same French company that owns Peugeot and Citroen). As for the rationale behind the decision, that was a head scratcher, too. Opel/PSA said it was discontinuing the Cascada, as well as the subcompact Adam and Karl, in order to meet increasingly stringent emissions requirements and produce crossovers instead. This seems contradictory. Replacing a low-selling convertible and a pair of low-profit subcompacts with high-selling, high-profit crossovers sure seems like a solid business decision more than an emissions requirement one. Indeed, the Buick Cascada has never been a raging success in the United States either, with only 5,595 leaving the lots in 2017. It helped bring in some different kinds of customers to the Buick brand, but the impact is minute compared to a vehicle like the hot-selling Buick Encore. Related video: Featured Gallery 2019 Buick Cascada View 17 Photos Rumormill Buick Opel Convertible buick cascada