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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2021 Buick Envision First Drive | A successful sequel

The 2021 Buick Envision inaugurates the second generation of what GM's premium division hopes will become the staple of its all-crossover lineup. The original Envision, while reasonably competent, suffered from ungainly styling and struggled to separate itself from its reputation as the built-in-China Buick. Bundle that with a brand that has (at best) an on-again, off-again relationship with being interesting and you have a recipe for “Who cares?” No longer, says Buick. While itÂ’s still assembled in China, the 2021 Envision gets a new platform, a new powertrain, and a complete styling overhaul. Feeling a little deja vu? ThatÂ’s reasonable. Buick gave us a promising first look at the new Envision last summer, but thanks to, well, you know, 2020, weÂ’re only now getting our hands on the final product, and if we were intrigued in June, weÂ’re impressed in February. BuickÂ’s first attempt at a compact CUV was not particularly impressive, especially when it came to design. The Equinox-in-a-dinner-jacket thing never really worked and weÂ’re happy to say that the second effort is a huge improvement. The new look is genuinely attractive. Like the Enclave, the Envision borrows cues from the Avenir concept whose name BuickÂ’s product planners appropriated to denote the brandÂ’s top-trim variants. It works. Power comes from a 2.0-liter, turbocharged inline-four producing 228 horsepower and 258 pound-feet of torque as its only available engine. Front-wheel drive is standard; a twin-clutch all-wheel-drive system is optional. Both setups utilize a nine-speed automatic transmission. Your author managed an average of 23 mpg over the course of a 60-mile test loop against EPA estimates of 22 mpg city, 29 mpg highway and 25 mpg combined. FWD models are rated at 24/31/26, respectively.  Size-wise, the Envision is a bit of an odd duck. One could teach an undergrad course on GMÂ’s two-row crossover ecosystem, but suffice it to say that itÂ’s a bit more closely related to the Chevrolet Blazer than it is to the Equinox this time around, despite being closer in size to the latter. Within the luxury realm, its length and wheelbase are a few inches shorter than those of larger compact models like the Volvo XC60, Acura RDX and BMW X3, but its rear legroom is greater than them all. It's actually closer in that measurement to the midsize Lincoln Nautilus.

GM throttles back Chevy Malibu, Buick LaCrosse production over swollen inventories

As inventory of the Chevrolet Malibu and Buick LaCrosse continues to pile up, General Motors will be idling its Fairfax Assembly Plant for two weeks, according to Automotive News. This move comes about a month after the plant was shut down for three weeks in late December and early January for the same reason. As of January 31, the GM had a 94-day supply of Malibu stock while the LaCrosse was a little worse with a 117-day supply.
Just last week, GM announced that it would be investing $600 million in upgrading this plant, but it's unclear what future plans the company has in store for Fairfax considering slow sales of both the plant's models. We do expect a refreshed and more luxurious LaCrosse shortly and an early design update for the Malibu to be announced at some point this year, although we have had no official word as to when either will happen.