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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

Buick Avenir Concept saunters into Detroit [w/video]

We'd never accuse the most recent crop of Buicks of being ugly. Then again, we'd also never argue that they're overly pretty. Instead, they waltz along a middle ground, not standing out while not causing offense. The Buick Avenir Concept occupies no such middle ground – it's gorgeous. A long hood and a short deck fit well with an evolved form of Buick's long-running design language, while traditional highlights such as the waterfall grille and portholes mingle nicely with newer touches, like a beautiful, curvaceous set of rear haunches that bleed into the rear decklid. The cabin, meanwhile, is solidly in the concept realm, with a prominent 12-inch touchscreen as its centerpiece. Like the exterior, the Avenir's cabin is an evolution of current Buick designs, with a curve that tops the dash and feeds into the doors. A higher center console is finished in buffed wood, although the majority of the interior materials appear to be fine leather. Check out our gallery of live images of the new Avenir, at the Buick stand at the 2015 Detroit Auto Show. Show full PR text Buick Explores Future with Avenir Concept New design proportion, device integration, rejuvenating interior push brand forward DETROIT – Buick introduced the Avenir concept today in advance of the North American International Auto Show – a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration. The Avenir – French for future – is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry. "Avenir embodies Buick design, which centers on effortless beauty and presence without pretense," said Ed Welburn, vice president of General Motors Global Design. "It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go." The Avenir's sculptural surfacing, expressive proportion and Buick's signature sweep-spear bodyside visually cue an exceptional driving experience that awaits inside. "The interior is designed with the driver and passengers' comfort and well-being in mind," said Welburn.

2020 Buick Encore GX is a really attractive middle child

The 2020 Buick Encore GX is officially a thing in North America. The compact crossover slips into the space between the slightly smaller Encore and the larger Envision, adding extra room behind the rear seats to pack in a lot more than the Encore, and only a little less than in Envision. Beyond the additional room, every trim of the Encore GX comes with safety tech that — for the moment, at least — can only be had as an optional extra on the standard Encore, if it's available at all on the smaller model. The six included features are automatic emergency braking, following distance indicator, forward collision alert, front pedestrian braking, IntelliBeam headlamps with automatically-adjusting high/low beams, and lane-keeping assist with lane departure warning. IntelliBeam, for instance, isn't available on the Encore, and doesn't come standard on the Envision until maxing out at the AWD Premium II trim. What's more, the new bigger Encore brother puts a list of substantial safety features on the options sheet, such as Automatic Parking Assist with Braking, a heads-up display, camera-based adaptive cruise control, high-definition Surround Vision camera system, rear park assist, rear cross traffic alert, and a hands-free power liftgate with logo projection. Convenience touches in the cabin are found in wireless charging, Bluetooth pairing for two phones simultaneously, and Android Auto, Apple CarPlay, and Sirius XM with 360L compatibility. The 360L version of Sirius XM combines satellite services with streaming to provide more channels and access to live and on-demand shows. Buyers can luxe it up inside with optional perks like leather-appointed seats, a heated steering wheel, and an ionizing air filter. Buick says the Encore GX swallows 25.3 cubic feet of goods behind the second row. According to the dimension stats on the Buick site, that's 6.5 cubic feet more than the load space in an Encore and a measly 1.6 cubic feet less than the available volume in an Envision. The carmaker wants buyers to get the most flexibility out of the Encore GX area as well, serving up an adjustable load floor in every trim that can be raised to lie level with the folded rear seats and provide extra under-floor storage.