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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

Buick Blackhawk concept headed to auction block again

While the collector car auction market is often criticized for inflating the price of vintage models out of the realm of affordability for many buyers, these sales do give us an opportunity to look back on some of the beautiful, rare designs of the past. Just take a glance at this Buick Blackhawk concept with a shape right out of the '40s or '50s. Despite the heritage styling, it was pieced together from older pieces for Buick to celebrate itself in the early 2000s With styling inspiration from the classic Buick Y-Job concept car, the Blackhawk mixes actual vintage components to create its curvaceous shape. However, the power retractable top is thoroughly modern being made from carbon fiber and stows in the deck lid when the roof needs to go down. After so much work on the outside, the Buick has something equally surprising under the hood. It's a 1970 455-cubic-inch (7.5-liter) V8 GS Stage III V8 with a claimed 463 horsepower and 510 pound-feet of torque, and for easy cruising the mill is linked to a four-speed automatic. Built in-house by Buick, the Blackhawk was once part of the General Motors Heritage Fleet, but the automaker sold it off in 2009 at the Barrett-Jackson auction in Scottsdale, AZ, along with many other members of the collection. The concept went for $522,500 after the buyer's premium, according to the auctioneers. Now, it's crossing the block again with no reserve as part of RM Auctions sale of the Andrews Collection on May 2, 2015, in Fort Worth, TX. The 75-car auction also includes highlights like one of seven 1962 Ferrari 400 Superamerica SWB Cabriolet models bodied by Pininfarina. Featured Gallery Buick Blackhawk Concept News Source: RM Auctions, Barrett-Jackson AuctionsImage Credit: Darin Schnabel Courtesy of RM Auctions Design/Style Buick Auctions Convertible Concept Cars

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness