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GM announces 3 new recalls affecting 1.7M vehicles in North America [w/video]

Still embroiled in the ongoing ignition switch recall, General Motors announced today three more discrete recalls, affecting a grand total of 1,546,900 vehicles in the US. The Detroit News reports that some 1.7 million vehicles are affected overall in North America. The first and largest of the trio of new recalls concerns some 1.18-million Buick Enclave and GMC Acadia crossovers from the 2008-2013 model years, Chevrolet Traverse from 2009-2013 (pictured above) and Saturn Outlook vehicles from 2008-2010. All of the crossover utilities may have an issue with the wiring harness for their seat-mounted side airbags. Apparently, the vehicles are equipped with a Service Air Bag warning light that, if ignored, "will eventually result in the non-deployment of the side impact restraints." Those restraints include the side airbags, a front-center airbag if the vehicle is so equipped and seatbelt pretensioners. Dealers of affected vehicles will be instructed to remove driver and passenger side airbag wiring harness connectors, and then "splice and solder the wires together." The second recall affects 303,000 Chevrolet Express (pictured right) and GMC Savana vans from model years 2009-2014, and with gross vehicle weights under 10,000 pounds. Said vehicles do not comply with a head impact requirement for unrestrained occupants, and will need a reworking of the instrument panel material to be sent back on the road. It doesn't sound as though there's a quick fix for this one, as the GM press release states: "Unsold vehicles have been placed on a stop delivery until development of the solution has been completed and parts are available." Finally, the third recall affects 63,900 Cadillac XTS luxury sedans from model years 2013 and 2014. A brake booster pump may be susceptible to corrosion by way of the relay, potentially causing and electrical short, overheating, melting of plastic components and even engine fires. GM says it is aware of two engine fires in unsold XTS models and two cases of melted parts. Repairs for the issues affecting the XTS have not not mentioned by GM in the release. The Detroit News is also reporting that along with news of the triple-recall, GM is taking a $300-million credit to help pay for the repair costs, and to deal with the ongoing costs associated with the ignition switch recall. In an attempt to explain just what GM has been doing in the face of these very serious issues, newly minted CEO Mary Barra has addressed the issues in a new video.

2019 Buick Envision starts just under $33,000

Buick has announced that prices for its new 2019 Envision will start at $33,985 (including destination), positioning the refreshed compact SUV right between its best-selling Encore entry-level crossover and more upmarket Enclave and taking aim at competitors including the Lincoln MKC and Acura RDX. The Envision will be offered in five trim levels — Envision, Preferred, Essence, Premium and Premium II, which starts at $45,590 — when the crossover goes on sale this spring. Prices exclude tax, title, license, dealer fees and optional equipment. We told you recently about the optional new nine-speed Hydra-Matic 9T50 automatic transmission and 2.0-liter turbocharged four-cylinder on the top two trim levels. The upgraded engine offers 252 horsepower and 295 pound-feet of torque. The standard setup remains the 197-hp 2.5-liter inline four-cylinder engine making 147 lb-ft of torque and mated to a six-speed automatic, offered in front- or all-wheel drive. The crossover gets a new winged Buick emblem on the grille, new headlamps and newly sculpted front and rear facias, plus optional 19-inch wheels. It also gets a Buick-first tire-fill alert that signals when a tire has reached the recommended pressure level. Standard technology features include an in-vehicle air ionizer to eliminate odors, a switch to turn off its fuel-saving engine stop feature, rear-park assist, an 8-inch diagonal infotainment system and 4G LTE WiFi hotspot. By dropping the starting MSRP by nearly $1,000, GM says the Envision is now better positioned against its top-selling Encore (starting MSRP $22,990), for which nearly 60 percent of buyers come from outside the automaker's stable of brands. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")