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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Submit your questions for Autoblog Podcast #310 LIVE!

We record Autoblog Podcast #310 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #310
Buick GN and GNX will return

Opel Insignia OPC Sports Tourer shows its fresh face ahead of Frankfurt debut

Drive down the Autobahn and there's any number of vehicles likely to pass you, and most of them are produced locally. But if you're wondering how that Opel left you in its dust, look closely (and quickly) enough and you might make out the letters OPC on the back.
They stand for Opel Performance Center (the German counterpart to Vauxhall's VXR line) and they adorn performance versions of the Corsa, Astra and Insignia. The latter is undergoing a bit of a refresh and is expected to debut at the Frankfurt Motor Show in a couple of weeks, but you don't have to wait that long as our intrepid spy photographers have caught it in the flesh outside an Opel facility in Germany.
Spied here completely undisguised in Sports Tourer (read: wagon) form, the Insignia has had a few nips and tucks performed, but we'll be more intrigued to see what it's got under the hood. The current model packs a 2.8-liter twin-turbo V6 driving 325 horsepower to all four wheels, but rumors suggest that the OPC (yeah you know me!) could have as much as 400 hp up its sleeve. That would make this one heck of a sleeper - especially in wagon form - and only make us pine for a more potent version of its twin Buick Regal to roam our highways, too.