2011 Buick Lacrosse Cxs Sedan 4-door 3.6l on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

As GM readies Alexa convenience for vehicles, we ponder its dark side

SEATTLE — On the 30th floor of AmazonÂ’s glass tower, in a room with a breathtaking view of downtown Seattle, thereÂ’s a beautiful bed that nobody sleeps in. ItÂ’s near a kitchen nobody cooks in, a living room couch that no one crashes on, a kitchen table that doesnÂ’t host any family meetings. ItÂ’s AmazonÂ’s Smart Home Lab, a place where every Alexa-enabled gizmo the company or its partners can produce is crammed into the same space, ostensibly for Amazon to test. The company invited us there to show us the companyÂ’s vision for consumer products to leverage AlexaÂ’s voice interaction software before taking us down to a demo of its latest implementation in a Buick Encore GX. In this eerie simulacrum of a fantastic luxury apartment, however, nothing went right the first time. ItÂ’s a challenging environment for Alexa to work correctly, our hosts noted, pointing to the fact that there were six wifi networks available for the devices to connect to. In a normal home, one wifi network controls all the devices, who can theoretically sort out for themselves which one youÂ’re actually trying to activate. In the Smart Home Lab, any unmuted Alexa device thinks itÂ’s in charge. Even so, the connected toaster wouldnÂ’t connect. The Fire TV Cube wouldnÂ’t play a song. Our handlers futzed with everything, muting and unmuting devices, repeating commands, making us feel better about our own struggles with similar technologies. If it doesnÂ’t work right at Amazon HQ, maybe itÂ’s not just us! ItÂ’s telling that down on the faux lawn, in between the gleaming Amazon spheres that host a billionaireÂ’s tropical garden and the Day 1 building that the Smart Home Lab resides in, the BuickÂ’s Alexa implementation doesnÂ’t use a “wake-word” at all. The familiar Push to Talk button on the steering wheel, which normally activates General MotorÂ’s own proprietary voice command system, can be set to default to Alexa when that rolls out to GM vehicles in the first half of 2020 via an over-the-air (OTA) update. Given the reluctance of Alexa to respond to its wake-word in the comfort of AmazonÂ’s own lab, we hoped that this was by design. Drivers are already familiar with Push to Talk, and a physical button is more reliable than the vagaries of contemporary voice recognition – not to mention the privacy and accuracy issues involved with always-on mics. Our experience with the not-ready-for-primetime Mercedes-Benz MBUX system is illustrative.

Facelifted Buick LaCrosse caught in China

Back in September, General Motors promised nine new or refreshed models for its Buick and GMC brands within 12 months, and while we've already seen what the updated 2014 GMC Sierra will look like, we're now getting our first look at what appears to be the facelifted 2014 Buick LaCrosse. Judging by a set of spy shots posted on Autohome showing a Chinese-market model, the updated sedan is getting a pretty big makeover, including a completely redesigned interior and a refreshed exterior.
From the outside, all of the usual midcycle updates have been made to the LaCrosse, including new lights and fascias. The new front end features a larger, reshaped seven-sided grille, LED-trimmed headlights and Buick's signature portholes are now mounted on the side edges of the hood to be more visible. The rear view has similarly small yet refined changes such as the new decklid with a chrome brow that stretches the full width of the car, to a more squared-off rear fascia with exhaust outlets pushed out to the corners. From the single shot we can see, the LaCrosse's new rump looks very similar to the Hyundai Equus.
The second-generation LaCrosse helped reestablish Buick as a near-premium automaker with its interior quality, and the next model could very well up the stakes even more. The new cabin design ditches the wraparound wood trim on the instrument panel and door panels for a smoother, more contemporary look. While it's hard to make out all of the changes, we can instantly see that the center stack is now more upright with fewer buttons, but the biggest news might be the cabin technology the 2014 LaCrosse might offer. Checking out the shot of the center console, we see what looks to be a pad similar to the handwriting recognition technology used by Audi, which would make this a first for GM.