2006 Buick Lacrosse Cxs Sedan 4-door 3.6l on 2040-cars

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Is Buick's surprise Detroit concept a Camaro-sized coupe?

Tomorrow night marks the unofficial start of the 2016 Detroit Auto Show. Keep your eyes peeled for a number of reveals, including a surprise debut from Buick. Yes, Buick. And we think it's going to be something really hot. According to a report from Bloomberg, the Tri-Shield's secret car could be a Camaro-sized sport coupe concept. As Bloomberg explains, it'd certainly gel with the impression the company is trying to put out – that it's no longer a brand for those with one foot in the grave. Introducing a sports coupe, even as a concept, could certainly reinforce that message. And if it happens to make production – which is not a certainty, Bloomberg's secret source says – it could certainly help Buick drive its average buyer age down from 59. Bloomberg doesn't offer any speculation on Buick's new coupe, but we have no problem making educated guesses. Our most reliable conjecture is this: it will ride on General Motors' Alpha platform, which underpins both the Camaro and the Cadillac ATS. And with a certain twin-turbocharged V6 in the GM stable, we've got an idea of what kind of engine could be shown. That speculation will have to suffice for now. But don't worry, we'll have official details, live images, and video tomorrow when Buick unveils its new concept in Detroit's Eastern Market.

Buick dusting off Grand National, GNX and T-Type nameplates

Inside Line reports Buick is planning to bring back some of the more storied names from the company's past, including the Grand National, GNX and the T-Type. Those cars rose to prominence in the 1970s and '80s to become performance legends of their day.
The new models will reportedly make use of the rear-wheel drive platform that currently underpins the Cadillac ATS and all would arrive as sedans - according to an unnamed source familiar with the initiative. Odds are the T-Type and the Grand National would share a driveline, with honest money being on a new twin-turbocharged 3.6-liter V6 as the engine of choice. Word has it the mill will be good for anywhere from 350 to 400 horsepower.
That leaves only the GNX. Inside Line seems to think that machine could get down the road with some help from the all-new GM LT1 small-block V8. The engineers behind the ATS platform have already told us the engine bay is large enough for to accommodate the big eight pot, and since GM is most certainly working on an ATS-V, a slightly less powerful, less luxurious Buick iteration makes some kind of sense. We can't wait to see these things in the light of day.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")