2019 Buick Encore Sport Touring on 2040-cars

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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick Velite 6 MAV is the brand's first all-electric vehicle

Buick is making a big splash at the 2019 Shanghai Motor Show. It just debuted the brand's first all-electric vehicle, dubbed the Velite 6 MAV, which is a production version of the concept we saw a year ago. The vehicle is reportedly built on a new platform GM developed with China's SAIC and will be sold in China. This platform uses a "new-generation pure electric drive system," but it's not based on the new electric vehicle platform GM said is going to underpin new electric cars in the U.S. starting in 2021. Consumers may not want it here anyways. The electric motor makes 114 horsepower and 188 pound-feet of torque. It has a "city" electric driving range of 187 miles, but Buick doesn't quote any numbers as they would pertain to our EPA rating system. That's plenty of range for most folks, but the lack of power would be a tough sell here. Buick calls this thing an MAV, which stands for multi-activity vehicle. It's tough to put a car type on it, because it borrows elements from several different styles. We'll just distill it to a mash-up between a wagon and a crossover, sort of like the Subaru Outback. At least it appears utilitarian. Buick says that it costs about $25,000 after all the Chinese government subsidies for an electric vehicle have been applied. The goal here is to give the Buick-hungry Chinese market an electric option, and this doesn't look half bad. GM is even entering into a car-sharing venture to deploy 5,000 Velite 6s with EVCARD (car sharing company) into strategic areas. Those will reportedly be put into operation on April 28 this year.

2021 Ram TRX, BMW 5 Series and the end of the Alfa Romeo 4C | Autoblog Podcast #657

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. They kick things off discussing the brand-new 2021 Ram 1500 TRX, discussing how it compares with its main rival, the Ford F-150 Raptor. They move on to the latest BMW 5 Series before a quick overview of the Buick Enclave. The podcast wraps up by saying goodbye to the Alfa Romeo 4C, which leaves the world after the 2020 model year. Autoblog Podcast #657 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving2021 Ram 1500 TRX 2021 BMW 540i 2020 Buick Enclave Other news Goodbye, Alfa Romeo 4C Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: