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2013 Buick Encore

Ignored On Arrival, But Coming On Strong
An image exists out there that perfectly conveys the fate we thought would befall the Buick Encore after its world debut at the 2012 Detroit Auto Show. The shot shows the just-unveiled Encore on stage, basking in the glow of spotlights but surrounded by a large display area that's bereft of both cars and people. Two journalists are sitting on a couch over to the side, both facing the Encore but ignoring it as they inspect their swag, and a solitary custodial engineer pushes a vacuum back and forth across a sea of gray carpet.
Like a kid with his birthday cake at a party no one came to, this little crossover's debut was largely, almost cruelly, ignored. Who can blame us, though? Two shows ago, the Motor City's main stage welcomed the redesigned Aston Martin-esque Ford Fusion, the 3 Series-assassin ATS from Cadillac and the return of Dodge to the small car game with the Dart. A fourth model for the wayward Buick brand, especially one so arguably un-Buick in form and function, did not seem to deserve the attention paid to its peers that year.

2020 Buick Encore GX pricing makes it a better bargain than the smaller Encore

In April, Buick revealed the Encore GX at Auto Shanghai. At the time, we thought there was a chance the slightly larger GX would supplant the Encore in the U.S. By August, we learned that wouldn't happen, the Encore GX slotting into the lineup between the Encore and the Envision. With nearly $8,000 between the starting prices of the Encore and the Envision, there'd be plenty of room for the GX to find a good home leaving plenty of MSRP daylight between the crossover bookends. That doesn't appear to be what's happened, though. CarsDirect got hold of an early order guide for the Encore GX, and writes that the Encore GX in Preferred trim will cost $24,100 before a $995 destination charge, totaling $25,095. That's $900 more than the entry-level Encore in 1SV trim, but $500 less than the Encore in comparable Preferred trim.    The Encore offers an intermediate Sport Touring trim between Preferred and top-level Essence trims. The Encore GX will come in an intermediate Select trim, which CarsDirect didn't mention a price for. Stepping up to the top Essence variant with front-wheel drive costs $29,495 for the Encore GX, $800 less than a similar Encore, which costs $30,295.   If these are the figures that show up on dealer lots, the Encore GX seems like a no-brainer. The Encore rides on an older GM platform called GEM, for Global Emerging Markets, the GX model is built on GM's new VSS-F architecture. Both are fine looking vehicles, but the GX is a little more handsome. The Encore offers one engine, a 1.4-liter four-cylinder with 138 horsepower and 148 pound-feet of torque, shifting through a six-speed transmission. The base engine on the Encore GX will be a 1.2-liter turbocharged three-cylinder with an estimated 137 hp and 166 lb-ft, shifting through a CVT. The second GX engine is a 1.3-liter turbocharged three-cylinder with an estimated 155 hp and 174 lb-ft, optional on the front-wheel drive Select and Essence trims, standard on every all-wheel-drive model. That more powerful motor shifts through a nine-speed automatic.  As if all that weren't enough, the GX's reason for being is that it offers more room. An additional three inches in length provides an extra 4.7 cubic feet of cargo room behind the second row. The GX wins on safety, too, coming standard with tech like forward collision alert, lane keep assist, lane departure warning, and automatic emergency braking.

Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir