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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Buick Velite Plug-In Hybrid Concept debuts to little fanfare

Buick pulled the covers off its latest Velite Concept at the Auto Guangzhou 2016 show in China. We say latest because this is actually the second time Buick has used the Velite name for a concept, the previous having been shown at the 2004 New York Auto Show. The first Velite concept was a two-door convertible; the second Velite is a four-door crossover. Enough about the name, what about the concept? Well, it's very highly stylized, and we don't really mean that in a good way. There's nothing about the Velite that screams Buick, except for its badges, of course. At the front is a compressed version of Buick's traditional waterfall-like fascia. It's flanked by slit-like LED lighting elements. The rest of the face looks to our eyes like it draws inspiration from the latest Toyota Prius. There isn't a single flat element to the Velite Concept's bodysides, in a way that resembles recent concepts from Infiniti. The last bit of styling flourish are deep recesses just ahead of the rear wheels, a look that is reminiscent of BMW's i-series of vehicles. There aren't any images showing the Velite's hind quarters, but from what we can see, that also has a QX-ish look about it. There are no shots yet of the Velite's interior, but Buick says it's "elegant" and "includes recycled materials." We wish we could see what it looks like, because the automaker says it "[points] to design trends for upcoming new energy vehicles." So, the Buick Velite Concept is a nondescript mashup of design elements that we've already seen. Under the skin, however, things are more interesting. It's a plug-in hybrid with a modular lithium ion battery. That doesn't tell us much – it could be a variant of the Chevy Volt, or it could be a different system altogether. We look forward to finding out. In the meantime, have a look at the high-res image gallery up above. Oh, and if you're wondering, the word velite traces its roots back to a lightly armored military division in ancient Rome. Related Video:

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.